International Design Conference 2018 slated for Sept. 21

LOCAL AND foreign design rock stars, change makers and industry leaders are participating in the International Design Conference (IDC) 2018 on Sept. 21 at the Samsung Hall in SM Aura.

Theme of the conference is “Dangerous Ideas: Unleashing Design Leadership.” Organized by the Design Center of the Philippines, an attached agency of the Department of Trade and Industry (DTI), the one-day event will seek to outline the different ways to make ideas that are nothing short of dangerous the norm in a world of hyper-change.

Keynote speakers include Quotient Design Research founder Michael Barry and Aidea, Inc. president and chief executive officer Abelardo “Jojo” M. Tolentino, Jr.

Mr. Barry, an engineer and product designer, will contextualize craftsmanship in the wake of Industrialization 4.0 that makes more digitization and mechanized fabrication more and more sophisticated. With his artistry rooted firmly in Philippine culture, Tolentino will discuss his journey as a homegrown talent.

He will also share the secret that enabled Aidea to become the first and only Philippine firm included in Building Design’s World Architecture100, a ranking of the top firms in the world. Aidea is ranked 47th.

Launched in 2017, the International Design Conference embodies the ethos of Design Center – to nurture a strong community of creative and act as a catalyst for the design community to thrive.

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