Las Casas Filipinas de Acuzar wins at Virtus Awards 2018

PROUD and loud for its advocacy in nurturing Philippine culture, Las Casas Filipinas de Acuzar’s “Vanguard of Filipino Heritage” won big as Marketing Campaign of the Year at the 2018 Virtus Awards.

Four major awards — three individual and one team award — were given in a glittering awards ceremony to deserving Sales and Marketing practitioners who showed exemplary efforts in helping the hospitality industry to achieve greater heights.

A fine showcase of Filipino’s best, Las Casas’ campaign led by Director for Marketing Erwin M. Dona III with team members Cezca Coligado, Jane Andres, Angelique Sampayan and Bryan Hosingco centers on owner Mr. Jose “Jerry” Acuzar’s advocacy and vision to showcase the country’s colorful past through bringing in majestic architectural pieces from the bygone era of 18th-century Philippines. This campaign features casas from the elite and notable accesorias as the centerpieces of the heritage community.

More than the taste of luxury, “Vanguard of Filipino Heritage” banks on the timeless experience that awaits each and every guest. Aside from period-themed accommodation, the guest’s journey through time is completed by heritage tours, theatrical pocket performances, signature dining experience, and traditional recreational activities which are all very distinct to the Las Casas brand.

“More than the recognition, Las Casas takes pride in its advocacy and core mission to protect Philippine culture that features jawdropping masterpieces whilst championing Filipino craftsmanship well represented by a community of 148 artisans,” Mr. Dona says in an interview.