Skechers banks on ’90s nostalgia with new colorways for chunky sneaker
AMERICAN footwear company, Skechers continues to bank on the current nostalgia for the 1990s as it releases new colorways for its classic chunky sneaker D’Lites line, with one harkening back to the original black and white style which started it all for the brand.
“In the ’90s D’Lites were really made for dads, but once celebrities like Christina [Aguilera] and Britney [Spears] began wearing them, it kind of shifted the perception that it’s not just a sneaker for dads,” Joseph Asong, head of communications at Skechers Philippines, told during the launch on Oct. 4 at Yes Please in Bonifacio Global City, Taguig.
And now, the dad sneaker trend is back with luxury houses like Balenciaga and Prada coming out with their own versions for the runway. Skechers is riding on the wave with nine new colorways, ranging from the classic black and white in the “Biggest Fan,” to a more trendy and colorful metallic in “Runway Ready,” and a pink one with embroidery with “Bright Blossoms.”
The new styles are priced between P3,590 to P3,890.
The new colors follow the May release of the “Sweet Monster” limited edition line which featured a more minimalist design in two colorways: a more muted black and white and a blush pink
variant. GO WALK Evolution Ultra - Rapids
The release of the new D’Lites styles was also done to introduce the brand’s newest — and first Filipina — ambassador, actress Nadine Lustre.
“She has a very dynamic personality. She’s not afraid to try new things and venture into other things... and I think she represents Skechers very well because we’re very versatile — we have so many shoes,” Mr. Asong said of Ms. Lustre.
He added that since
“almost 80%” of the Skechers market is female, it makes sense that they continue to cater to their strongest market segment.
“She’s our first Filipina ambassador in the 20 years Skechers has been in the Philippines. Now is the perfect time to have her represent the brand because we’re now in the social media age where there’s a lot of strong, influential millennials like Nadine [Lustre],” he explained.
TRAVEL BUDDIES
Aside from the launch of the new D’Lites colors, Skechers has also launched the new iterations to its GOWalk walking shoe line — GOWalk Evolution and GOWalk Revolution — promising comfort due to its “lightweight and responsive midsole,” according to a press release.
The new shoes feature Air Cooled Gogamat insoles, a departure from the usual Air Cooled Memory Foam cushion, which is meant to keep one’s feet cool all day long.
The new GOWalk Evolution slip-ons comes in three colors for women (white, mauve, and taupe) and two for men (charcoal black and navy gray). The women’s style retails for P3,590 while the men’s are P3,695.
The laced GOWalk Revolution comes in a single colorway for the women and men’ style: black and hot pink for women and charcoal and orange for men. The style retails at P4,195 for women and P4,295 for men.
—