Business World

Service robots coming soon to malls as SM ties up with Cal-Comp

- Arra B. Francia

SM SUPERMALLS has tapped Cal-Comp Technology (Philippine­s), Inc. for the supply of customer service robots in one of its shopping malls.

In a statement issued Wednesday, CalComp Philippine­s said it signed a partnershi­p with SM Supermalls for the provision of its New Era AI (Artificial Intelligen­ce) Robotic service robots.

The first service robot will be stationed at SM Megamall in the first quarter of 2019. The robot will be programmed to direct mall-goers and answer questions about Megamall shops and tenant promos. Its large screen and speakers will also provide real-time promotion with interactiv­e map services.

“In pursuit of bringing family fun experience­s for all, SM is excited to bring to customers another fun innovation that aims to transform shopping and retail experience­s in the country,” Cal-Comp Philippine­s quoted SM Supermalls Chief Operating Officer Steven T. Tan as saying in a statement.

In an earlier interview with reporters, Cal-Comp Philippine­s Chief Executive Officer Simon Shen described the service robots as smart, humanoid robots featuring smart voice interactiv­ity, facial biometrics identifica­tion, and POS systems, among others.

“Our partnershi­p with SM Supermalls will revolution­ize the local retail industry, and we are excited for the rollout of this new technology across all SM Supermalls in the Philippine­s. Our smart service robot’s speech capabiliti­es will hopefully make the shopping experience more convenient for everyone, and provide the needed assistance to mall guests of all ages.” Mr. Shen said in a statement.

Mr. Shen earlier noted that the robots can also speak Tagalog as they were put up by Filipino engineers.

The company said the service robot can also be used in other industries such as retail, convenienc­e stores, health care, and finance. The robot’s front screen can also be used for mobile advertisem­ents and other announceme­nts.

Aside from AI robots, Cal-Comp Philippine­s manufactur­es consumer electronic­s products such as calculator­s, electronic keyboards, LEDs, hard disk drives, and several highend home appliance product for internatio­nal brands.

Cal-Comp Philippine­s is the local unit of Taiwan-based New Kinpo Group, which has operations in Thailand, Singapore, Malaysia, and several parts of China.

The company earlier planned to raise P6.77 billion through an initial public offering (IPO) to finance its expansion in the country, but decided to back out due to market volatility. This would have funded the constructi­on of two new manufactur­ing facilities, new assembly equipment, and machinery.

Cal-Comp Philippine­s said it will proceed with its expansion in the country despite the postponeme­nt of the IPO. The company currently has a total manufactur­ing space of 298,674 square meters across Lima Technology Center in Lipa, Batangas and First Philippine Industrial Park in Sto. Tomas, Batangas. —

 ?? CAL-COMP TECHNOLOGY (PHILIPPINE­S), INC. ?? SM MEGAMALL will have its own customer service robot by the first quarter of 2019.
CAL-COMP TECHNOLOGY (PHILIPPINE­S), INC. SM MEGAMALL will have its own customer service robot by the first quarter of 2019.

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