Uncomplicated fashion

LACOSTE, which is celebrating its 85th anniversary, remains true to its style philosophy: keep things simple.

It’s iconic shirts are classic, and so are the French brand’s bags, shoes, and watches.

For its 85th year, the brand will be releasing its “12.12. chronograph” watch starting Dec. 12. It is, of course, simple and minimalist in design.

The new collection puts the elements of the classic polo shirt created in 1933 by the company’s founder René Lacoste into the watches. The dials bear the crocodile insignia while the straps — which come in silicone and leather — have the iconic petit piqué motif, which pays homage to the look of the traditional Lacoste shirt fabric.

The silicone-strapped watches come in white, green, red, black, and khaki.

Marketing product manager for watches Stefan Glatz said the company, which has been working with the Lucerne group in the Philippines for almost 20 years, has a good footing in the country because “the Filipinos relate to the brand.”

What more can we expect from Lacoste, at least for the watches?

He said: “What we are doing is we’re looking at the previous collections, and we’re continuing to enhance them with new colors, new features, new design, but one factor remaining: simplicity. Yes, we always remain true to the brand philosophy.” —