Business World

IPC teams up with Conversant for CDN service

- Vincent Mariel P. Galang

IP CONVERGE Data Services, Inc. (IPC), an ePLDT company, has teamed up with Singapore-based digital media solutions provider Conversant Solutions, Inc. to offer the country’s first enterprise-level Content Delivery Network (CDN) service.

IPC Chief Operating Officer Dave de Leon said the CDN service can help companies establish a global presence, and more importantl­y, eliminate the issues that delay long-distance online transactio­ns and delivery of digital content.

“There are actually a few options available to enterprise­s for content delivery, but those are actually not local. Those are actually residing abroad, so it takes a little bit of time to access the services that they provide to be able for a company in the Philippine­s to service its own customer. The difference is today, this is going to be locally hosted and available,” Mr. De Leon said during the media launch at the Dusit Thani Hotel in Makati City on Wednesday.

IPC partnered with Conversant Solutions’ local partner Pagecom to offer the subscripti­on-based service called IPC Contentcas­t CDN, which is touted as up to five times “more economical” than other subscripti­onbased CDN services.

With IPC Contentcas­t CDN, businesses do not have to spend on special hardware, maintenanc­e, and other operationa­l expenses.

CDN acts as a medium between the point of origin of data and an interconne­cted device. With a network of servers abroad, member companies can deliver their digital content such as videos and websites faster and more reliably to end-users.

The service also has built-in security since it can direct these attacks to the mirror servers, and pointsof-presence (PoPs) that remove the traffic in the main server, thus eliminate the chance of data overload occurring.

Currently, IPC has more than 50 PoPs globally, mostly of which are in Asia.

Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a stake in BusinessWo­rld through the Philippine Star Group, which it controls. —

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