Skechers’ ‘pam-porma’ sneakers

THE NEW Skechers Sport Gym to Street line isn’t really focused on one’s workout needs.

According to Ritz Bernardo, Marketing Manager for Skechers Philippines, the shoes can be used for light workouts, cardio, dancing, and, as she terms it, “porma” (style).

The line is aimed at the young, with Ms. Bernardo giving a very specific situation: kids in schools and universities who don’t want to bring spare shoes to physical education classes, and want to go straight from the gym to the streets.

For anything more intense, like heavy lifting and running, one must be pointed to the Skechers Performance line.

The Skechers Sport Gym to Street line was launched in a light workout session at BGC’s Celebrity Fitness gym last Friday.

The new line has Skechers’ air-cooled memory foam, which conforms to any type of foot, and air pockets at the bottom which provide much needed ventilation and comfort. The midsoles, meanwhile, are made of a material composed of both plastic and rubber for both lightness and durability. The uppers are made of either mesh or light knits, which provide again, more breathability and comfort for the foot.

The workout also served as the launch for celebrity Sanya Lopez as a brand ambassador. Her workouts while wearing the shoes can be seen at Skechers PH’s Facebook page, Facebook.com/SkechersPhilippines.