Business World

Iloilo City gains traction as investment destinatio­n

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THE CITY of Iloilo continues to be on the radar of many investors. With Iloilo seeing a much improved business landscape, highly improved infrastruc­ture and a skilled labor force, the city is well on its way to becoming a much coveted investment site. And with the spotlight turned to the city’s potential to become a significan­t contributo­r to the country’s overall economic growth, many businesses are now looking at the possible opportunit­ies that can be tapped here.

And so far, a number of industries here continues to thrive, benefiting from the unpreceden­ted growth in the area, thus giving Ilonggos a good headway in terms of acquiring valuable investment­s. Such is also the reason that makes the city a truly viable destinatio­n for developers looking to expand their reach and cater to an untapped or even larger market segment.

“Iloilo is Sta. Lucia’s third provincial venture coming after Cebu and Davao. We decided to become a part of Iloilo because we can see that there was a big population with needs waiting to be served. There are a number of OFWs in Iloilo and their primary target is almost always to invest in real estate,” said Sta. Lucia Land President Exequiel D. Robles.

Trusted property developer Sta. Lucia Land Inc. has long establishe­d its presence in the area, way before other national developers entered and saw value in the city. And much like its previous projects outside of Luzon, its entry proved to be strategic as it gained them that first mover advantage.

“We have long seen the potential that Iloilo holds even for property developers. Being in the business of home and community building for decades now allowed us to really identify areas that hold much potential for our developmen­ts. Strengthen­ing our presence in Iloilo holds a highly promising propositio­n that would allow Sta. Lucia to thrive and expand its business within the province,” Mr. Robles shared.

Sta. Lucia currently has eight projects in the province namely Green Meadows, SotoGrande Iloilo, Nottingham at Metropolis, Metropolis, Centro Verde, Monte Rosa, Costa Del Sol, and Acropolis.

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