Business World

Lunar New Year Style

Gucci releases Lunar New Year Mickey Mouse styles

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GUCCI celebrates the Year of the Mouse with a dedicated collection of special items that feature Walt Disney’s Mickey Mouse. Mickey, the most iconic of Disney’s characters, has been playfully incorporat­ed into a full range of items, from shoes and bags to small leather goods, scarves and clothing. Many new designs appear among an array of classic Gucci pieces. The collection has a vintage spirit, where Disney’s timeless star seems to have hijacked many of the House motifs. Mickey is already found in Gucci’s autumn/winter collection­s for men and women, where he features on a number of items, from T-shirts and sweatshirt­s, to dresses, tops and trousers, and on a bomber jacket and windbreake­r. He also makes a guest appearance on some Gucci prints. However, for the Lunar New Year, a whole collection around Mickey has been made in honor of the Year of the Mouse. The Lunar New Year collection includes the Mini GG Supreme canvas with Mickey Mouse print, a beige and ebony fabric that features a vintage Mini GG print with Mickey Mouse in varying scale. This print has been introduced in reference to a House fabric from the 1980s, and the original pattern, color and look of this has been reproduced through the use of high-definition digital printing. A protective coating and embossing give the appearance and texture of linen. These items often include inside a brown leather tag that identifies this as an official collaborat­ion with Disney. For handbags there is a small shoulder bag in Mini GG Supreme with a small Mickey in a repeat pattern. A small bucket bag in the same fabric has a large Mickey Mouse standing on the front panel. There is a version of this in plain beige leather too, also with a large Mickey in the same position. All the handbags have ochre leather trim, as do the small leather goods, which also come in the new Mini GG Supreme fabric featuring Mickey Mouse as a repeat pattern. For women there are continenta­l and zip-around wallets, two card cases, a mini bag, a mini backpack and a passport case. For men, there are classic wallets and a pouch. Matching iPhone covers come in different sizes for different models of phone. For luggage, the cartoon character is rendered as a small repeat pattern on the Mini GG background on backpacks, a double shoulder tote, a top handle tote, a round shoulder bag and a belt bag. There are also soft and rigid luggage sets in the same fabric including trolley cases, as well as a small and large hat case and even a hard guitar case. A new Gucci Tennis 1977 women’s sneaker, a slip-on sneaker, a rubber-soled slide and the Princetown slipper with lambswool lining, all come in Mini GG Supreme fabric with Mickey multiplied in miniature all over. In addition, the Ace sneaker is presented in the same material with a larger single Mickey. Men have the styles plus a high-top sneaker. For both men’s and women’s shoes, a single, large, lying down Mickey Mouse appears on an ivory leather base in both the Ace and Rhyton trainer styles. Every women’s and men’s ready-to-wear item in the Lunar New Year collection will be sold with a special green label and swing ticket featuring Mickey Mouse and “Disney x Gucci” text. The Lunar New Year collection has its own dedicated packaging. In the Philippine­s, Gucci (exclusivel­y distribute­d by Stores Specialist­s, Inc.) is located at Greenbelt 4 and Shangri-La Plaza East Wing.

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