Shopee envisions online shopping to be more personalized

SHOPEE, the leading e-commerce platform in Southeast Asia and Taiwan, sums up an exceptional 2019 and outlines three defining characteristics for online shopping in 2020: Personalized, Engaging, Social. Shopee enjoyed a landmark 2019 as it pioneered industry-leading initiatives that transformed online shopping in the region. In 2020, Shopee will take its efforts to the next level by making online shopping more fun, customized, and interactive.

Martin Yu, associate director at Shopee Philippines, said, “Shopee had an incredible 2019. We achieved new milestones by staying true to our vision of making online shopping engaging and social. This is proven by our successful in-app games and features which continue to delight millions of users daily. As e-commerce becomes the norm in the coming years, the next challenge is to make shopping online more personal and customized for each user. Shopee believes this to be the future of online shopping and we are committed to making it a reality.”

Shopee extended its market leadership in 2019, driven by its successful strategy to forge a social and engaging shopping experience.

Fun is at the heart of the Shopee experience as its popular in-app games and features entertained shoppers across the region: •Over 1 billion plays recorded on Shopee’s wide range

of in-app games in 2019 • 10,000 hours of content streamed on Shopee Live a day on average

Sellers and brand partners also saw tremendous growth on Shopee in 2019. Sellers across the region experienced a steady increase in orders throughout the year, especially during the busy year-end shopping period. In addition, more brands and retailers joined Shopee to reach more customers, as the product assortment on Shopee Mall doubled in 2019.

Powered by its successful strategy, Shopee was crowned the number one shopping app in Southeast Asia and Taiwan by Monthly Active Users (MAU) in the second and third quarter of 2019.

In addition, Shopee set new records during the year-end shopping season, highlighted by 80 million items sold in just 24 hours at its annual finale, Shopee 12.12 Big Christmas Sale.

Year 2019 was a fruitful and fulfilling year for Shopee Philippines, as it achieved several major milestones for users.

Shopee foresees online shopping to be even more personalized, engaging, and social in 2020. In line with this vision, Shopee will introduce new platform innovations to bring users a fun and personalized shopping experience in the new year: personalized shopping with data and artificial intelligence (AI), leveling up user-engagement with new in-app games, and deeper social interaction on Shopee Feed.

Finally, users in all markets can expect an upgraded social experience through Shopee Feed by the first quarter of 2020. Shopee Feed offers various social functions for users to create content and interact with friends, fellow buyers, and sellers on Shopee.