Delta announces in-house startup, studio tie-up
EVER found yourself tearing up during an in-flight film? Especially during one that wouldn’t normally trigger waterworks? There’s a reason people are more likely to cry on planes. Research reveals that customers enter a heightened emotional state while flying – deepened introspection or sadness can be amplified at altitude. And Delta’s own research
shows entertainment can play a key role in helping customers relax while traveling. That’s why Delta Air Lines, which
already offers the most seat-back screens in the sky and pioneered free streaming content and free messaging on board, is doubling down on entertainment, with partners and its wholly owned startup Delta Flight Products.
“Our research tells us that customers really enjoy and appreciate entertainment – it is their ultimate de-stressor in flight,” said Tim Mapes, Delta’s chief marketing & communications officer. “That’s why
we keep extending our position as the entertainment airline and continue growing our in-house expertise through Delta Flight Products – allowing us to explore a future where captivating content becomes part of the entire customer journey, not just in the air.”
“This is just one of the many steps we’re taking to redefine in-flight
experience for our customers. All customers who fly from Manila to the U.S. can enjoy free entertainment with their seat-back screens in all cabins. In March, we will deploy our newest widebody aircraft, A330-900s neo, equipped with the industry-first wireless IFE system on the Manila–Seoul route,” added Patricia Celis, country manager for Philippines at Delta Air Lines.
Delta sees the future of travel entertainment as one that serves up free, captivating content for customers across their day of travel – not just in the air.
Imagine a world where connectivity is seamless, allowing movies, shows or music to be accessed via personal devices using the Fly Delta digital concierge the moment you check in for a flight, then seamlessly continued on a seat-back screen once on board.
Delta can dare to imagine this new era of entertainment now because in 2016 it launched a startup called Delta Flight Products – it’s that
powerhouse inside Delta you might have never heard of, but should.
By focusing on the most complex aspects of Delta’s aircraft interiors, DFP
has enabled the airline to be nimble in developing best-in-class experiences for customers, like the groundbreaking wireless IFE system now flying on Delta’s A220s, A330-900s and modified
767-400s. The new wireless system – an industry first – is built with a modern, flexible architecture that makes it easier to bring on new features and functionality to the platform in less time.