Grab Philippines introduces new country head Grace Vera Cruz

RIDE-HAILING company Grab Philippines announced on Thursday the appointment of a new country head, Grace Vera Cruz.

Ms. Vera Cruz, a former managing director at investment firm Seawood Resources, Inc., is expected to bring her “deep expertise and understanding to help drivers and small businesses use digital services to grow and support the Philippines in its economic recovery,” Russell Cohen, group managing director for Grab, said in a statement.

Grab said Ms. Vera Cruz, who has also held key positions in McKinsey & Co., CLSA Exchange Capital, and Shell, “will focus on creating deeper synergies across Grab’s suite of services, including on-demand transport, food and mart deliveries, and e-payments and financial services, to better serve customers, driverpartners, merchant-partners, and corporate partners in the Philippines as One Grab.”

“She will also drive ‘Grab for Good’ initiatives to contribute to the Philippines’ longer-term socio-economic development,” Grab added.