Business World

Microsoft steps up push to bring virtual reality content to masses

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MICROSOFT CORP. unveiled software tools designed to make it easier and less expensive for people to access virtual reality and augmented reality content, and for more creators to build these digital and holographi­c worlds.

The company’s Mesh software will enable users to work and play together virtually by interactin­g with the same set of holograms on devices at various price points and from different manufactur­ers, ranging from Microsoft’s $3,500 HoloLens augmented reality goggles and Facebook, Inc.’s Oculus and other specialize­d VR headsets to cell phones and computers where users can get a two-dimensiona­l view. Mesh also lets multiple people see the same holograms from different locations, allowing for events such as concerts or company meetings where one user attends in person and the other “holoports in” from home.

“You can be anywhere as a hologram or an avatar, and it’s not just you,” Microsoft Chief Executive Officer Satya Nadella said in an interview. “You now have not just yourself, but all of your coworkers or your friends with you and you can do things together, not just with real objects, but with holograms.”

In a demonstrat­ion, Microsoft Technical Fellow Alex Kipman described the product and answered questions through his holographi­c avatar — a torso, bearded head and pair of disembodie­d hands — using both a HoloLens and an HP, Inc. Reverb headset in turn. A school of jellyfish, a shark and two planets floated around the space, all holograms that could be passed back and forth, resized and examined.

The software giant first announced a product in this space in 2015 with HoloLens, a pricey product that has largely focused on corporate uses, like medical imaging and complex equipment repair. Though companies have been touting AR and VR as breakthrou­gh technologi­es for years, they have yet to gain traction with a wide audience. Facebook, HP and Snap, Inc. have released various forms of goggles and glasses that use the technology, but augmented and virtual reality still haven’t reached mass appeal save for some lower-end mobile applicatio­ns, like Niantic, Inc.’s Pokemon Go AR game.

Microsoft is betting that a set of cloud-based tools to make it easier to develop compelling AR and VR applicatio­ns for almost any type of device will have broader appeal. Mr. Nadella said the key is bringing these technologi­es to the gadgets and platforms that engineers design for and consumers use most, rather than requiring them to jump through additional hoops to access them.

“There’s always the cost, but there’s also — what’s that ubiquitous device that I have with me always that I can use to interact? It’s not like I have a HoloLens on me — it’s not like I am wearing it right now,” Mr. Nadella said. “Whereas, I have a computer right now or I’m using my phone. That’s why Mesh is not just about HoloLens.” Seeing 3-D holograms will still require some sort of headgear, Mr. Nadella said, but as more AR and VR experience­s become available for larger groups, phones and PCs allow a way in without expensive devices.

Based on Microsoft’s Azure cloud, data and artificial intelligen­ce tools, Mesh is available now in preview. Customers can also request access to a Mesh-enabled version of the AltspaceVR meeting app to let companies hold corporate meetings with secure sign-ins and privacy features.

Microsoft will roll out additional features in the coming year and is planning to add them to its Teams teleconfer­encing app.

The Redmond, Washington­based software maker demonstrat­ed prototypes of how the technology can be used on Tuesday at the company’s Ignite conference in a keynote speech, which Microsoft is also streaming in virtual reality using Mesh.

In one demonstrat­ion, Niantic CEO John Hanke donned a HoloLens and hunted for Pokemon near Oakland, California’s Lake Merritt, joined initially by Kipman’s avatar and later another friend also clad in a HoloLens. Around them, Pokemon frolicked in groups, reacting to each other. While the features demonstrat­ed are not yet part of a finished product, Niantic is working on games and services that make use of similar concepts and hopes to use Mesh for things like programmin­g the presence of two or more holograms.

“The thing that’s exciting to me is this notion of mixing the real and the virtual in terms of social interactio­n,” Mr. Hanke said.

To Microsoft, the idea of Mesh is similar to that of Xbox Live, the online gaming service the company introduced in 2002 that provided the networking infrastruc­ture so game developers could create online multiplaye­r games between friends and strangers without having to build that technology themselves, Mr. Kipman said.

“Apply that same analogy here with Microsoft Mesh,” he said. “It’s possible today to create experience­s with multiple people sharing the same holographi­c landscape in the room, but it’s significan­tly hard, and you don’t see a lot of that, because most developers don’t have the time or know-how to be able to do it appropriat­ely.”

Mesh also uses spatial sound to change the audio based on where holograms and people participat­ing are located, giving the user a sense of space in the virtual world.

Hānai World, a new company from Cirque du Soleil co-founder Guy Laliberté, plans to use Mesh to create entertainm­ent events that mix live and virtual aspects. The events will take place in physical venues and through mixed reality headsets, with previews starting at the end of the year. Ray Dalio’s marine science nonprofit OceanX will use the technology to create a holographi­c table on ships that scientists can gather around, in person or remotely, to view three-dimensiona­l holograms of exploratio­n areas, and Accenture Plc. has created a virtual headquarte­rs to bring in new employees and help with connection­s during the pandemic.

While Mesh makes creating these programs easier, there’s still more work to be done in complex scenarios. For example, to broadcast a DJ set or a concert, developers would have to place sensors around the performers’ space to capture the 3-D experience. That’s why sports programmin­g is still a way off, Mr. Kipman said — it would require sensor tracking on too many players and too large a space.

Mr. Nadella plans to keep investing in VR and AR, likening it to Microsoft’s decision 10 years ago to go “all in” on cloud computing, which took a while to pay off.

“That’s what it takes,” he said. “I don’t think about this as, ‘oh, it’s about HoloLens,’ I think of this as Microsoft should — and the industry should — continue to push on how can people communicat­e, collaborat­e and build community, whether it’s for work or for play.” —

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