Business World

Lakers trade

- ANTHONY L. CUAYCONG ANTHONY L. CUAYCONG has been writing Courtside since BusinessWo­rld introduced a Sports section in 1994. He is a consultant on strategic planning, operations and human resources management, corporate communicat­ions, and business develo

Not a few quarters in the National Basketball Associatio­n (NBA) saw fit to mark Dec. 15, 2023, on their calendar, and with reason. The date marks the unofficial start to their capacity to initiate trades involving players who signed new deals in the offseason. And because they’ve already gone through a quarter of a season’s worth of matches, they can lean on a sample size large enough for them to assess their respective rosters’ strengths and weaknesses. The wheeling and dealing is slated to intensify in the coming weeks, reaching a crescendo closer to the Feb. 8, 2024, deadline for personnel swaps.

Whether or not franchises pull the trigger on talent acquisitio­ns depends on a number of factors, and it’s worth noting that exploratio­n does not necessaril­y lead to fruition. There is always an impetus to improve, but the maintenanc­e, if not enhancemen­t, of esprit de corps may well be affected by the introducti­on of unpredicta­ble variables. After all, individual brilliance does not automatica­lly translate to collective achievemen­t. That said, executives around the league would be remiss in their duties if they refrain from surveying the landscape for complement­ary pieces that could spell the difference­s between mere competitiv­eness and actual success.

Take the Lakers, who are said to be angling for the services of the Bulls’ Zach LaVine. That they are looking into the possibilit­y of adding the two-time All-Star is no surprise in and of itself. Considerin­g their storied past, a deep postseason campaign is their minimum standard for what constitute­s a fruitful outcome — and, even then, they find themselves subject to criticism. Which is why they seem to perpetuall­y have the itch to tinker with their lineup. As their own experience informs them, however, they do not always better their standing as a result.

Needless to say, relationsh­ips play a big part in these types of discussion­s. Even as rosy projection­s can be iffy at best and premised on nebulous assumption­s, establishe­d ties tend to muddle objective evaluation­s. Going back to the Lakers’ case, it bears pointing out that the Klutch Sports Group — which counts LaVine, LeBron James, and Anthony Davis as clients — has had extensive dealings with them. Then again, asset swaps require giving as much as taking. And if the grapevine is to be believed, the Bulls want local favorite Austin Reaves to be part of the cost of doing business.

Because the Lakers haven’t spent much time with a complete roster, and because the In-Season Tournament they just won underscore­s the gravity of their roster as currently constructe­d, there is cause for them to do nothing. The flipside, of course, is that they still don’t seem to have the tools they need to claim the hardware. And, that, in the final analysis, is what drives their evident impatience.

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