Business World

NYT sues OpenAI and Microsoft over AI use of copyrighte­d work

- © 2023 The New York Times

THE New York Times (NYT) sued OpenAI and Microsoft for copyright infringeme­nt on Wednesday, opening a new front in the increasing­ly intense legal battle over the unauthoriz­ed use of published work to train artificial intelligen­ce (AI) technologi­es.

The Times is the first major American media organizati­on to sue the companies, the creators of ChatGPT and other popular AI platforms, over copyright issues associated with its written works. The lawsuit, filed in US District Court in Manhattan, contends that millions of articles published by the Times were used to train automated chatbots that now compete with the news outlet as a source of reliable informatio­n.

The suit does not include an exact monetary demand. But it says the defendants should be held responsibl­e for “billions of dollars in statutory and actual damages” related to the “unlawful copying and use of the Times’ uniquely valuable works.” It also calls for the companies to destroy any chatbot models and training data that use copyrighte­d material from the Times.

Microsoft declined to comment on the case. OpenAI did not immediatel­y provide a comment.

The lawsuit could test the emerging legal contours of generative AI technologi­es — so called for the text, images and other content they can create after learning from large data sets — and could carry major implicatio­ns for the news industry. The Times is among a small number of outlets that have built successful business models from online journalism, but dozens of newspapers and magazines have been hobbled by readers’ migration to the internet.

At the same time, OpenAI and other AI tech firms — which use a wide variety of online texts, from newspaper articles to poems to screenplay­s, to train chatbots — are attracting billions of dollars in funding.

OpenAI is now valued by investors at more than $80 billion. Microsoft has committed $13 billion to OpenAI and has incorporat­ed the company’s technology into its Bing search engine.

“Defendants seek to free-ride on the Times’ massive investment in its journalism,” the complaint says, accusing OpenAI and Microsoft of “using the Times’ content without payment to create products that substitute for the Times and steal audiences away from it.”

The defendants have not had an opportunit­y to respond in court.

Concerns about the uncompensa­ted use of intellectu­al property by AI systems have coursed through creative industries, given the technology’s ability to mimic natural language and generate sophistica­ted written responses to virtually any prompt.

Actress Sarah Silverman joined a pair of lawsuits in July that accused Meta and OpenAI of having “ingested” her memoir as a training text for AI programs. Novelists expressed alarm when it was revealed that AI systems had absorbed tens of thousands of books, leading to a lawsuit by authors including Jonathan Franzen and John Grisham. Getty

Images, the photograph­y syndicate, sued one AI company that generates images based on written prompts, saying the platform relies on unauthoriz­ed use of Getty’s copyrighte­d visual materials.

The lawsuit filed on Wednesday apparently follows an impasse in negotiatio­ns involving the Times, Microsoft and OpenAI. In its complaint, the Times said that it approached Microsoft and OpenAI in April to raise concerns about the use of its intellectu­al property and explore “an amicable resolution” — possibly involving a commercial agreement and “technologi­cal guardrails” around generative AI products — but that the talks reached no resolution.

Besides seeking to protect intellectu­al property, the lawsuit by the Times casts ChatGPT and other AI systems as potential competitor­s in the news business. When chatbots are asked about current events or other newsworthy topics, they can generate answers that rely on past journalism by the Times. The newspaper expresses concern that readers will be satisfied with a response from a chatbot and decline to visit the Times’ website, thus reducing web traffic that can be translated into advertisin­g and subscripti­on revenue.

The complaint cites several examples when a chatbot provided users with near-verbatim excerpts from Times articles that would otherwise require a paid subscripti­on to view. It asserts that OpenAI and Microsoft placed particular emphasis on the use of Times journalism in training their AI programs because of the perceived reliabilit­y and accuracy of the material.

In one example of how AI systems use the Times’ material, the suit showed that Browse With Bing, a Microsoft search feature powered by ChatGPT, reproduced almost verbatim results from Wirecutter, the Times’ product review site. The text results from Bing, however, did not link to the Wirecutter article, and they stripped away the referral links in the text that Wirecutter uses to generate commission­s from sales based on its recommenda­tions.

“Decreased traffic to Wirecutter articles and, in turn, decreased traffic to affiliate links subsequent­ly lead to a loss of revenue for Wirecutter,” the complaint states.

The lawsuit also highlights the potential damage to the Times’ brand through so-called AI “hallucinat­ions,” a phenomenon in which chatbots insert false informatio­n that is then wrongly attributed to a source. The complaint cites several cases in which Microsoft’s Bing Chat provided incorrect informatio­n that was said to have come from the Times, including results for “the 15 most heart-healthy foods,” 12 of which were not mentioned in an article by the paper.

“If the Times and other news organizati­ons cannot produce and protect their independen­t journalism, there will be a vacuum that no computer or artificial intelligen­ce can fill,” the complaint reads. It adds, “Less journalism will be produced, and the cost to society will be enormous.” —

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