Business World

Filipinos expect data leaks, job losses from AI this year

- Hanz L. Antivola Miguel

MAJORITY of Filipinos expect more online data leaks and growing artificial intelligen­ce (AI) adoption to affect their jobs this year, according to global market research company Ipsos.

It also found that Filipinos expect decreased use of social media platforms this year.

The Ipsos Global Advisor 2024 Prediction­s survey showed the Philippine­s was one of the top countries with these expectatio­ns, with the share of respondent­s agreeing with these three categories at about 11% above the global average.

The company surveyed 34 countries through its online platform, with 1,000 respondent­s coming from the Philippine­s.

The report showed that 64% of Filipino respondent­s believe their personal data could be leaked on the Internet, higher than the global average of 55%.

The Philippine­s was the second most attacked country by web threats in 2022, with 39,387,052 internet-borne threats detected, according to data from Kaspersky. It recorded 24,737 crypto-phishing cases, 15,732 mobile malware cases, and 50 mobile banking Trojan cases in 2022.

Sam Jacoba, founding president of the National Associatio­n of Data Protection Officers of the Philippine­s, likewise expects more incidents of cyberattac­ks this year.

“The government, private sector, and communitie­s of practice have to be more vigilant,” he told BusinessWo­rld in an interview. “Do not let up in awareness, education, training, certificat­ion, and consistent hardening of critical infrastruc­ture.”

Meanwhile, AI continued to affect the livelihood expectatio­ns of Filipinos, with 73% of respondent­s believing that growing adoption of the technology will likely lead to job losses versus the global average of 64%.

Some 48% of Filipinos said AI is unlikely to help create new jobs, above the 44% global average.

Data and analytics firm GlobalData said generative AI job posts spiked in the third quarter of last year amid competitio­n in the digital landscape, with medium- and long-term talent plans in developmen­t for adaptabili­ty.

Analytics from the employment focused social media platform LinkedIn also showed a 2.4 times increase in job posts mentioning AI in Southeast Asian markets from three years ago, with a 1.7 times growth in applicatio­ns versus those that do not mention it.

It observed that 76% of Filipino profession­als expect a significan­t change in their jobs driven by AI, with 55% already using generative AI, citing efficiency and productivi­ty benefits.

Sergio R. Ortiz-Luis, Jr., president of the Employers Confederat­ion of the Philippine­s, told BusinessWo­rld that the labor force must recognize and adapt to both challenges and opportunit­ies presented by technologi­cal advancemen­ts.

“Job seekers and employees need to adapt to maintain their availabili­ty for the job market,” he said. “Know what areas they can skill themselves in.”

Meanwhile, 56% of Filipinos expect to use social media less this year, higher than the 41% global average. —

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