Business World

Filipinos’ demand for data science and AI courses grows

- Miguel Hanz L. Antivola

FILIPINOS are increasing­ly seeking courses to adapt to the digital economy, especially those focusing on data science and generative artificial intelligen­ce (AI), according to online training service Coursera.

Coursera’s annual study of learner trends showed a fivefold increase in generative AI content searches in the Philippine­s from 2022, with the top courses being on introducti­ons to and prompt engineerin­g for ChatGPT, it said on Wednesday.

The most popular courses in the country last year were on data literacy foundation­s, project management foundation­s, and questions for datadriven decisions, all in partnershi­p with Google.

The majority or eight in ten of the top courses included entry-level profession­al certificat­es that do not need a degree or background knowledge on the topic, Coursera noted.

The Coursera study was based on last year’s data from over 2.1 million registered learners in the Philippine­s.

“[Filipinos’] interest in genAI, tech, and data skills, not only reflects their thirst for cutting-edge knowledge but also their commitment to staying at the forefront of the digital revolution,” Raghav Gupta, APAC managing director at Coursera, said in a statement.

“The renewed focus on lifelong learning, tech and human skills, and blended learning on campuses will be the key to employabil­ity in the AI-driven world,” he added.

The other most popular courses among Filipinos were on the foundation­s of digital marketing and e-commerce, technical support, and user experience design.

This was followed by courses on data for exploratio­n, and data processing, which were all also made in partnershi­p with Google.

Courses on personal developmen­t also made the list, such as “Learning How to Learn” from neuroscien­ce-focused Deep Teaching Solutions, LLC. and “The Science of Well-being” from Yale University.

“These courses emphasize the importance of lifelong learning and personal well-being, reflecting a balanced approach to selfimprov­ement,” Coursera said. —

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