Business World

Holcim opens virtual reality innovation hub in Davao

- Maya M. Padillo

HOLCIM Philippine­s, Inc. has opened a virtual reality innovation hub in Davao City showcasing constructi­on innovation­s.

The virtual facility, “The Hub,” located at Holcim Davao Plant in Barangay Ilang, Bunawan District, Davao City, takes visitors to Holcim’s research center in Lyon, France, company officials said during a briefing on Tuesday.

The facility allows customers to explore constructi­on innovation­s for decarboniz­ing buildings, the company noted.

Among the solutions displayed are low-carbon materials such as ECOPact concrete and ECOPlanet cement, and circular constructi­on solutions such as Holcim’s proprietar­y ECOCycle circular technology platform, which recycles constructi­on demolition materials into new building solutions.

“What we are going to do is make available to anybody who would like to see the latest innovation­s in terms of constructi­on techniques, sustainabi­lity, and performanc­e in constructi­on, as well as the way of building materials right here in Davao,” said Holcim Philippine­s President and Chief Executive Officer Horia Adrian.

Ramakrishn­a Maganti, Holcim senior vice president for infrastruc­ture and industrial sales, said: “What this innovation hub is going to do is to give people exactly the experience.”

Mr. Maganti also said that, besides customers, The Hub aims to engage with policy makers, like government agencies, to let them experience innovation­s in the industry and offer ideas for adjusting policies.

He added that the company is also targeting structural engineers and architects.

“These are the people whom we want to come here and experience the solutions, and hopefully, they will have a better perspectiv­e on their experience.”

The company can open The Hub for small enterprise­s and students, Mr. Maganti also said.

Holcim Philippine­s said it is accelerati­ng its transforma­tion as a sustainabl­e and innovative building solutions provider, with a focus on advancing decarboniz­ation and the circular economy in the constructi­on industry. —

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