Business World

Artificial intelligen­ce lab OpenAI seeks to allay election meddling fears

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SAN FRANCISCO — Artificial intelligen­ce (AI) lab OpenAI published a blog post Monday seeking to address fears that its technology will meddle with elections, as more than a third of the globe prepares to head to the polls this year.

The use of AI to interfere with election integrity has been a concern since the Microsoft-backed company released two products: ChatGPT, which can mimic human writing convincing­ly, and DALL-E, whose technology can be used to create “deepfakes,” or realistic-looking images that are fabricated.

Those worried include OpenAI’s own CEO Sam Altman, who testified in Congress in May that he was “nervous” about generative AI’s ability to compromise election integrity through “one-on-one interactiv­e disinforma­tion.”

The San Francisco-based company said that in the United States, which will hold presidenti­al elections this year, it is working with the National Associatio­n of Secretarie­s of State, an organizati­on that focuses on promoting effective democratic processes such as elections.

ChatGPT will direct users to CanIVote.org when asked certain election-related questions, it added.

The company also said it is working on making it more obvious when images are AI-generated using DALL-E, and is planning to put a “cr” icon on images to indicate it was AI-generated, following a protocol created by the Coalition for Content Provenance and Authentici­ty.

It is also working on ways to identify DALL-E-generated content even after images have been modified.

In its blog post, OpenAI emphasized that its policies prohibit its technology to be used in ways it has identified as potentiall­y abusive, such as creating chatbots pretending to be real people, or discouragi­ng voting.

It also prohibits DALL-E from creating images of real people, including political candidates, it said.

The company faces challenges policing what is actually happening on its platform.

When Reuters last year tried to create images of Donald Trump and Joseph Biden, the request was blocked and a message appeared saying it “may not follow our content policy.”

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