CitySavings fulfills pledge to coastal conservation, green growth

CITY SAVINGS Bank (CitySavings), the thrift arm of Union Bank of the Philippines (UnionBank), integrates a sustainability-driven approach in its corporate social responsibility (CSR) initiatives by spearheading a number of programs to close out the year. These include Coastal Clean-up drives as well as Mangrove and Tree Planting activities focused on the conservation of coastal and marine life and the fight against climate change.

To reinforce its commitment to environmental protection, CitySavings participated in the International Coastal Clean-Up (ICC) hosted by American conservation group Ocean Conservancy held last year. CitySavings Bankers collected approximately 50 kilograms of debris from the coastal areas of Lemery, Batangas, and Pagadian City, Zamboanga del Sur. Lemery, known for its thriving fishing grounds and coastal resorts, underwent a vital cleanup drive to eliminate waste threatening its vibrant ecosystem. Simultaneously, in Pagadian City, the focus was on protecting the Dumanquillas Bay Protected Landscape and Seascape (DBPLS), essential for preserving endemic flagship species like the rabbit fish or Kitong.

The coastal clean-up initiatives brought together employees, volunteers, and local communities, fostering a collaborative spirit to eliminate waste and debris from critical coastal areas. Both programs represent a larger sustainability mindset that is pivotal in preserving the environment’s natural beauty and ensuring its longterm health.

To further advance its contributions to sustainability, CitySavings has been implementing its home-grown tree-planting initiative, Project SustainabiliTree. The bank rolled out two Project SustainabiliTree programs in Medellin, Cebu, and Pasuquin, Ilocos Norte at the end of 2023. Collaborating with the Ramon Aboitiz Foundation, Inc. (RAFI) and the 4th Marine Brigade, CitySavings facilitated the planting of 1,000 mangrove trees in Medellin, and 500 Narra and Agoo trees in Pasuquin.

The mangroves planted in Medellin, Cebu, serve to expand nesting grounds for diverse bird species within the municipality, enriching its already thriving ecosystem. Similarly, the treegrowing initiative in Pasuquin, Ilocos Norte plays a crucial role in reinstating the protective shield of the watershed in Vintar and Banban, Bangui. This effort effectively minimizes erosion, while concurrently boosting water yield for the neighboring communities.