Business World

Doña Elena showcases Mediterran­ean flavors in exclusive event

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DOÑA ELENA, a market leader of olive oil and Mediterran­ean products in the Philippine­s, recently celebrated its rich heritage of flavor and passion in a one-night exclusive event attended by VIP guests from Fly Ace Corp.’s national trade partners and media.

Celebratin­g the rich heritage of Mediterran­ean flavors and Spain’s old-world culinary history, the event was highlighte­d by a buffet featuring a grand display of assorted meats, cheeses, nuts, crackers, and a whole Iberico Ham as the iconic centerpiec­e. Appetizers were generously infused with Doña Elena olive oil, while the tomato soup was made from a puree with Doña Elena diced tomatoes and Doña Elena olive oil. Made in collaborat­ion with restaurate­ur and Terraza Martinez Executive Chef Luis Martinez, the main course featured Presa Iberica de Cerdo, a buttery soft premium pork tenderloin; duck confit; foie gras; and Spanish Bomba Rice dish. Guests were also treated to an exclusive Flamenco show from an ensemble flown directly from Spain.

“We just knew that our special dinner is best enjoyed with one of Spain’s most exhilarati­ng art forms to give a full experience,” said Fly Ace Corp. Marketing Director Zen Prudentino.

Doña Elena Olive Oil was first introduced in the Philippine­s with its three variants, namely extra virgin, pure, and pomace. Since then, the brand has continuous­ly expanded its product range with Mediterran­ean staples, sourced from Spain and all over the world, and brought to the Filipino household.

For Fly Ace Corp. President Jun Cochanco, the brand is a symbol of passion and innovation, with its partners and stakeholde­rs as a big part of their success.

“Over the years, we’ve cultivated and grown the brand into what it is today, the number 1 Mediterran­ean brand in the country. As a consistent no. 1 brand in the country for over 12 years, I would like to take this opportunit­y to sincerely thank our great partners and stakeholde­rs,” he shared. “We couldn’t have done this without you. We are proud to say that Doña Elena is a brand that stands for authentic Mediterran­ean quality; and I can promise that we will continue to invest in the brand and create value in your categories.”

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