Robinsons Offices Unveils the ATMP Towers at The Jewel, a Bold Testament to Filipino Creativity and Exceptional Architectural Design
In a groundbreaking move that promises to redefine Metro Manila’s skyline, Robinsons Offices, the office buildings division of Robinsons Land Corporation, unveiled its grand plans to construct a premium four-tower office building in Mandaluyong City in close proximity to the historic Pasig River. Set to be a testament to modern, luxurious design and sustainable architecture, the upcoming project, aptly named “The Jewel”, aims to elevate the standards of corporate spaces in the Philippines.
The visionary development, designed to put Philippine architecture and forwardthinking design on the global map, will boast cutting-edge architectural elements that seamlessly blend innovation with the Filipino ingenuity and creativity. With a commitment to sustainability, the project will incorporate multiple eco-friendly features, showcasing Robinsons Land's dedication to responsible development practices.
The complex, set to rise on the grounds of the former Forum Robinsons Mall on the corner of Pioneer Street and EDSA, will have four meticulously designed office towers, with a masterfully designed mall linking them together at the center. Each tower is named after a cut of diamond – Asscher, Trilliant, Marquise, and Peruzzi – symbolic of architectural brilliance. Designed to cater to the discerning needs of modern businesses, The Jewel’s emphasis on premium amenities and state-of-the-art facilities is envisioned to attract both local and international companies, establishing the area as a dynamic hub for global business operations.
"The Jewel is not just a complex of buildings; it is a reflection of our commitment to excellence and our belief in the potential of Filipino talent to create world-class designs. We are proud to contribute to the growth of the metropolis and set new standards for premium office spaces," said Jericho P. Go, Senior Vice President and Business Unit General Manager of Robinsons Offices. With the development of The ATMP Towers and The Jewel in full swing, anticipation is already building for the unveiling of this iconic complex promises to be a landmark testament to premium design, sustainability, and the prowess of Filipino creativity. .
The Jewel: Robinsons Offices Unveils a Captivating Architectural Marvel
All around the world, great architecture serves as the beating heart of the globe’s most famous cities, infusing them with unique character, spirit, and a tangible soul that locals can embrace with pride. Fully grasping the importance of this concept, Robinsons Offices has unveiled a landmark project that is set to alter the way we perceive Metro Manila. Soon to rise in our great metropolis is “The Jewel”, a premium four-tower office building that sits atop a masterfully designed, modern, and chic mall is all about celebrating our Filipino culture, creativity, and indomitable spirit.
In a bustling part of Mandaluyong City, a mesmerizing urban transformation will soon be taking shape. The site of Robinsons Land’s former Forum Robinsons mall is now a massive blank canvas upon which The Jewel – its latest modern masterpiece will rise.
Set to rise in close proximity to the meandering Pasig River, this landmark project, is a testament to Filipino ingenuity, creativity, and excellence; a proud declaration that we are truly world-class, standing shoulder-to-shoulder with the best.
With a bold, refreshing design that is set to become an icon of the Metro Manila skyline, The Jewel will emerge as a beacon of architectural innovation, a must-see destination that is synonymous with the city itself.
Much like the Petronas Towers in Malaysia, the Burj Khalifa in Dubai, or the Empire State Building in New York, The Jewel aspires to be a definitive architectural statement that captures the very essence of our dynamic megacity.
At the core of The Jewel is a commitment to elevate the Philippines on the world stage, not just for Robinsons Land Corporation’s (RLC) benefit, but as a gift for all Filipinos. The project is a manifestation of the Gokongwei Group values — an Entrepreneurial Mindset, Stewardship, and Integrity, says Jericho P. Go, Senior Vice President and Business Unit General Manager of Robinsons Offices. “Our mission at Robinsons Land and Robinsons Offices is clear: To generate jobs, build sustainable developments, and keep Filipino families together.”
In shaping The Jewel, Robinsons Offices focused on three pivotal points: Accessibility, Visibility, and Affinity.
They say the business of real estate is all about location, location, location. From an Accessibility standpoint, The Jewel’s location in Mandaluyong City is incredibly ideal. A quick glance at a map shows that Mandaluyong is strategically positioned right within reach of the many other cities that make up Metro Manila. To the south are the major CBDs of Makati and BGC in Taguig; while a short trip to its east brings you to the Ortigas CBD in Pasig City; to its immediate north is the shopping haven of San Juan, and going a little further up brings you to Quezon City. The nation’s historic capital of Manila, lies to its west.
As such, The Jewel’s site, which stands on the corner of EDSA and Pioneer Street, will make it among the most highly accessible premium office developments anywhere in Metro Manila. Apart from being situated along the nation’s most famous thoroughfare, it will also have a vital connection to the MRT, which ferries thousands of commuters from the north to the south and vice-versa each day. “The Jewel is set to become a meaningful part of the daily journey for Filipino workers commuting along EDSA” adds Mr. Go
In terms of Visibility, The Jewel will be hard to beat. Being built near the banks of the Pasig River means that no other development can impede or block its impressive views, meaning that occupants of The Jewel’s four towers can thoroughly enjoy the visual experience provided by other cities that have risen along famous rivers or other bodies of water, such as New York, London, Singapore, Thailand, and Hong Kong. In addition, The Jewel boasts an unprecedented architectural design that, when bathed in sunlight, reveals a mesmerizing play of colors, sparkling like a true diamond.
This all leads to the third vital element, which is Affinity, defined as a spontaneous or natural liking for someone or something, as well as having a relationship with them. It’s safe to say that all Filipinos are already familiar with EDSA, even those who don’t live in the city. EDSA, all jokes about its traffic aside, “It is common knowledge that EDSA is the literal backbone of the nation’s capital, a hardy spine on which business and commerce – as well as the dreams of countless thousands – are made possible,” shares Mr. Go In the context of architecture or real estate development, The Jewel will build on this affinity by fostering a sense of connection among its occupants and even those who just happen to gaze upon the development on their daily commutes. “The Jewel will be a tribute to the local culture, catering to the needs of its occupants, and harmoniously integrate with the cityscape -- symbolizing Robinsons Land’s commitment to creating sustainable opportunities, empowering communities, and fostering economic progress.”
Emerging on an expansive sized lot area of 2.5 hectares, The Jewel will have four office towers each named after different cuts of diamonds — Asscher, Trilliant, Marquise, and Peruzzi (ATMP)– as well as an upscale mall that links the project seamlessly together. The glass façade of the towers, intricately designed with diamond-inspired protrusions, transforms The Jewel's four main structures into a glittery spectacle as light hits its surface, and, true to its name, a jewel within the city.
The accomplished Filipino architect Ernesto Zabarte, a director at the London-based architectural firm Broadway Malyan, shares his insights into The Jewel's design philosophy. "The iconic design of the office towers' façade with three-dimensional patterns provides an important identity for each tower. It gives the building a memorable silhouette and creates a strong, identifiable presence in the city.” Mr. Zabarte adds that the Towers change tone and 'shimmer,' providing different views as the sun moves across the Manila sky. This three-dimensional pattern continues into the office interior design, landscape, and signage for wayfinding design, providing a cohesive design language throughout the development.
As a premium workspace that embraces the future, The Jewel possesses features that truly set it apart from the competition. Their smart elevators with a full destination control system ensure efficient and minimized waiting times for building occupants, greatly promoting flexibility. The buildings also have superior a floor-to floor height of 4.20 meters, which brings numerous benefits to occupants, including spatial freedom, flexibility in design, more natural light, better energy efficiency, and heightened commercial appeal, securing its adaptability for the evolving landscape.
Complementing this important design factor are the impressive 12-meter-high ceilings of the building lobbies, which truly set the tone for the grandeur within. Helping to fill up this space are the “way finders” designated for each building, which are the 8-meter-tall art installations of the butanding (whale shark), the Philippine Eagle, the tarsier, and the tamaraw, representing the natural gifts our nation is blessed with.
In terms of sustainability, The Jewel has this covered with an efficient rainwater collection system, a high EER air-conditioning system, and double-glazed full curtain wall façades which help to keep the building cool with less energy. The commitment to sustainability extends further with e-vehicle charging stations in the parking levels. As an added bonus, the double-glazed glass façade possesses sound insulation properties. This allows the occupiers of space within the building that much deserved peace and quiet for reflection, planning, and so much more.
The ATMP Towers, surrounded by breathtaking views, offer not just a place to work but an inspiring background that sparks creativity. The open spaces, townhalls, and breakout areas provide flexibility in room configuration, aligning seamlessly with the evolving concept of the better normal. It's a strategic investment in a workspace that can easily keep up and meet the future's changing needs.
As The Jewel and the ATMP Towers rise in the heart of the Metro, it will stand not just as a physical structure but as a symbol of progress, innovation, and national pride. Robinsons Offices has crafted more than a building; they have given the city a Jewel that reflects the brilliance and dynamism of the Filipino spirit. The Jewel is not merely a workplace; it is a testament to the heights we can achieve when we dream big, work hard, and build for the future.