Business World

Charge to experience luxe

The Mercedes-Benz EQS is the all-electric version of the S-Class

- By Kap Maceda Aguila

THE FLOODGATES have truly been thrown wide open. Electric vehicles have long ceased to be novelties but represent the inevitabil­ity of our mobility fate.

That’s certainly how it looks like with the local MercedesBe­nz stable of models. Following a trio of electric releases (EQA, EQB, and EQE) in September of last year, IC Star Automotive, Inc., official distributo­r of Mercedes-Benz vehicles in the Philippine­s, unveiled the flagship EQS. Coming in a lone EQS 450 4Matic AMG Line guise, the electric vehicle is the all-electric equivalent of the top-rung SClass.

Amid the influx of EVs, the distributo­r is bullish about prospects. Intimated Mercedes-Benz Philippine­s Product Planning and Training AVP Benjie Bautista to “Velocity,” “The reception has been very good, with many of our customers being early adopters. Some are our previous customers who want to experience change. They also have their own personal advocacies in sustainabi­lity, reducing CO2 emissions, carbon neutrality, and the like. It has also been a success because I think we’ve been able to position and price the vehicles competitiv­ely.”

By the executive’s reckoning, about 15% of the EQ-model buyers here thus far are repeat customers.

Introduced globally just last year, the EQS luxury sedan is said to be the first Mercedes-Benz model “built on the modular design intended for executive and luxury-class electric cars,” according to a Mercedes-Benz Philippine­s release. The company continues that the sedan “seamlessly combines design, technology, safety, and connectivi­ty.”

The exterior shape is highlighte­d by the brand’s signature “one-bow design” featuring a “coupé-like roof line, which extends in an arc over the vehicle, over the frameless doors to the rear.” A truncated nose and clamshell hood mark the forward area, while an attractive fastback rear gets the viewer’s attention. The profile is not just for show, either. The sleek shape helps the EQS get down to a 0.20 coefficien­t of drag, which makes it the most aerodynami­c production vehicle in the world.

The EQS boasts a so-called Digital Light with Ultra Range High Beam, which can adjust to the driving situation for “relaxed and safe driving.” On the other hand, the rear lights get a curved 3D helix shape and are connected by an illuminate­d strip.

Mercedes-Benz reported that the EQS already banners Artificial Intelligen­ce, which allows it to “make decisions almost instantane­ously and learn over time about how the car is used.” A so-called Zero-Layer interface allows vehicle function, display, and infotainme­nt parameters to adjust to the user. It even makes context-based personaliz­ation of comfort, entertainm­ent, and vehicle modes. Integrated in the MBUX infotainme­nt system is adaptive software that ensures most relevant or used applicatio­ns are available most readily. The car bears “up to 350 sensors, feeding control units and algorithms informatio­n to process.” It can read distance, speed and accelerati­on, decelerati­on, lighting conditions, precipitat­ion, temperatur­es, and seat occupancy.

The centerpiec­e in the vehicle’s cabin is the MBUX Hyperscree­n, a huge 56-inch curved display that allows the user to “view all informatio­n and issue voice commands more easily.” Covered by a length of bonded glass are three screens — an OLED 12.3-inch one for the driver, 17.7-inch display at the center, and 12.3-inch screen for the front passenger. A Burmester 3D surround sound system employs 15 speakers, wireless charging, and wireless Apple CarPlay and Android Auto connectivi­ty.

The second row boasts the MBUX High-End Rear Seat Entertainm­ent System, predicated on two 11.6-inch displays with touch controls on the backrests of the driver and front passenger seats. In addition, the MBUX rear tablet also comes standard. The independen­t tablet can be used outside the EQS. Android apps may be installed in the tablet, and it can be used as a remote control for all rear-seat entertainm­ent functions. As for the seats, backrests are electronic­ally adjustable. The front and rear seats are climatized and a comfort armrest is available in the rear.

And as it bears the hallowed “S” letter, the EQS receives a four-link front and multi-link rear suspension found in the SClass, promising superior ride comfort. An Airmatic air suspension adjusts damping and allows for real-time adjustment to road conditions. Cabin lighting consists of 190 LEDs in wraparound light strips and elements. Active Ambient Lighting offers 64 colors, and can be operated and tailored through the MBUX voice assistant, which recognizes the position of the person speaking.

The EQS 450 4Matic AMG Line is powered by a next-generation lithium-ion battery. The 108.4-kWh cell pack can muster a maximum range of 717km (WLTP-certified). This can translate insisted Mercedes

Benz Philippine­s, to a “worry-free” trip from Manila to Baguio — depending on one’s driving habits and the vehicle load, of course. Its 4Matic allwheel drive determines the most efficient all-wheel-drive distributi­on depending on situation, and the electric powertrain dishes out 360hp and 800Nm — translatin­g to a standstill-to-100kph time of 5.6 seconds.

Finally, the Mercedes-Benz Driving Assistance Package Plus enhances safety through “modern, intelligen­tly networked sensor systems” that yield semi-automated driving.

“We believe that the EQS is equally competitiv­e in its segment,” added Mr. Bautista. “We’re expecting to build even more on our EV sales from last year… It’s very good that the government has been able to support the EV industry. We hope the support continues.”

The executive trusts that electrics will continue to be more attractive to buyers as public charging infrastruc­ture is set up. “As infrastruc­ture is being establishe­d, we’re confident that our customers can travel from, say, the northern tip of Luzon to the southern tip, and they’ll have chargers they can use along the way.”

Meanwhile, MercedesBe­nz Philippine­s Passenger Cars Distributi­on General

Manager Rhomel Franco revealed to “Velocity” that a viable target strategy the company is looking at for its electric vehicles is to appeal to sustainabl­e-minded firms’ executives. The Mercedes-Benz premium cache and green values are definitely aspiration­al sets for the, well, enlightene­d C-suite.

The 2024 Mercedes-Benz EQS 450 AMG Line has an introducto­ry price of P9.99 million.

 ?? ?? Priced at P9.99 million, the EQS grows the number of all-electric offerings from Mercedes-Benz Philippine­s.
Priced at P9.99 million, the EQS grows the number of all-electric offerings from Mercedes-Benz Philippine­s.
 ?? ?? From left are Mercedes-Benz Philippine­s Passenger Cars Distributi­on General Manager Rhomel Franco, Inchcape Philippine­s Director Greg Yu, Inchcape Philippine­s Chairman Emeritus Felix Ang, Inchcape South Asia and Pacific Managing Director Alex Hammett, and Inchcape Philippine­s Chief Operating Officer Francis Jonathan Ang.
From left are Mercedes-Benz Philippine­s Passenger Cars Distributi­on General Manager Rhomel Franco, Inchcape Philippine­s Director Greg Yu, Inchcape Philippine­s Chairman Emeritus Felix Ang, Inchcape South Asia and Pacific Managing Director Alex Hammett, and Inchcape Philippine­s Chief Operating Officer Francis Jonathan Ang.
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