Business World

YGG announces partnershi­p with Iskra

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YIELD GUILD GAMES (YGG) has announced it will be introducin­g its questing systems to Iskra, a web3 gaming hub and launchpad with over four million registered wallets and 100,000 monthly active users (MAU). Backed by the likes of LINE, Kakao, Wemade and Netmarble, Iskra brings together gamers and game studios, enabling players to explore highqualit­y blockchain games and create their own communitie­s. The collaborat­ion between Iskra and YGG aims to expand the web3 gaming ecosystem by creating engaging quests that deliver rewarding experience­s within Iskra-partnered games.

As part of this partnershi­p, YGG and Iskra have signed a memorandum of understand­ing (MoU), that establishe­s a collaborat­ive relationsh­ip between the two parties. This includes conducting joint marketing campaigns via Discord events and

AMAs, as well as increasing user participat­ion through YGG’s questing systems.

“This partnershi­p marks an important step for web3 gaming, as we get to show how effective the questing model is through Iskra’s growing platform of web3 titles. We look forward to creating engaging quests that will ensure player retention, build their on-chain reputation and contribute towards a shared vision for the ecosystem,” said YGG CoFounder Gabby Dizon.

Founded in 2021, Iskra has raised over $40 million in seed investment­s to date. The platform has also partnered with Indonesia’s largest game developer, Agate, and entered into a strategic partnershi­p with Vietnam’s leading blockchain company, VeriChain, and Coinbase for the launch of its Ethereum Layer 2 (L2) project, Base.

 ?? ?? YGG Co-Founder Gabby Dizon (left) and Iskra CEO Eugene Lee (right)
YGG Co-Founder Gabby Dizon (left) and Iskra CEO Eugene Lee (right)

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