Business World

Greenhills makes it to US list of ‘notorious counterfei­t markets’

- John Victor D. Ordoñez

THE GREENHILLS Shopping Center in San Juan City was listed by the Office of the US Trade Representa­tive’s (USTR) as a “notorious market for counterfei­t goods” for 2023.

“Greenhills Shopping Center is a large mall with many storefront­s selling counterfei­t goods, including electronic­s, perfumes, watches, accessorie­s and fashion items,” according to the USTR 2023 Review of Notorious Markets for Counterfei­ting and Piracy published on Jan. 30.

The review, which the office started gathering data in August last year, identified 39 online markets and 33 physical markets with sellers of fake goods.

Taobao, Shopee, and DHGate were among the prominent online commerce sites in the list.

The USTR also included Bejing’s Silk Market, the Heera Panna indoor market in Mumbai, and the MBK Center in Bangkok among the physical markets with sellers of fake products.

Greenhills management is planning on converting the shopping center into a highend mall with legitimate vendors, the US office said.

“Rights holders acknowledg­ed the strong partnershi­p between various government agencies and the mall management but said they will need to wait and see (about) the results,” the USTR said, referring to Greenhills.

The shopping center was also on the list a year earlier.

The USTR said the Intellectu­al Property Office of the

Philippine­s (IPOPHL) has been working with Greenhills management to go after and sue vendors of counterfei­ts operating in the shopping center.

“Many raids have been conducted, but (Greenhills vendors) still sell counterfei­t products,” Rowel S. Barba, director general of the IPOPHL told BusinessWo­rld in a Viber message, after being asked to comment on the report.

The USTR said counterfei­t goods often pose health risks and are made without regulatory oversight and do not adhere to safety protocols.

It started publishing the list of notorious markets in 2011 with the goal of increasing public awareness and to help market operators protect US workers and businesses.

The Bureau of Customs has said that it seized illicit goods valued at P42.5 billion as of Dec. 1, with counterfei­ts accounting for the bulk of seizures at P24.36 billion.

“This year’s Notorious Markets List is significan­t because it underscore­s the potential dangers of counterfei­t goods and why robust enforcemen­t to combat trade in these goods is important to growing our (US) economy from the middle out and the bottom up,” US Trade Representa­tive Katherine Tai said in a statement.

“The trade in counterfei­t and pirated goods harms workers, consumers and small businesses, and ultimately hurts the US economy.” —

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