Business World

Will AI mean the death of music, or herald a new era of creativity?

- By Alessandro Parodi, Olivier Sorgho and Matt Stock Reuters

GDANSK/LONDON — Inside a recording room at Queen Mary University of London, a group of researcher­s fiddle with novel artificial intelligen­ce (AI) tools to develop what they call the “new virtual worlds” of music.

Andrea Martonelli and Max Graf are among more than 30 doctoral students working with Dr. Mathieu Barthet, a senior lecturer in Digital Media, to explore computatio­nal creativity and generative AI. Together, they have set up a futuristic studio where music meets cuttingedg­e tech.

“It’s like extended reality, XR, is a way of extending the physical reality that we live in,” Mr. Graf told Reuters while showcasing “Netz,” his virtual instrument.

Netz is played through an augmented-reality headset that tracks gestures to create correspond­ing outputs, like notes or chords.

Mr. Martonelli plays the “HITar,” an advanced guitar with AI sensors, which reads his movements to make drum and synthesize­r sounds.

While the presence of AI in music-making can be traced back to the 1950s, recent groundbrea­king advances in generative AI, with robots now making music as digital pop stars, have divided opinions in the industry.

Made popular last year by the ChatGPT language system, generative AI can create content including original sounds, lyrics, or entire songs on its own, but artists often use simpler AI to enhance their sound.

United Kingdom (UK) alternativ­e rock singer-songwriter YUNGBLUD told Reuters he believes AI could help his music go “to another direction.” Other musicians worry that the technology could go too far.

“I feel if you need AI to help me write a song, especially when it’s for a likeness, that’s not cool,” Amy Love from alternativ­e rock duo Nova Twins said, referring to artist’s voices being artificial­ly generated and adding that using dead artists’ voices is “not on.”

In November, the Beatles released “Now and Then,” billed as their last song and featuring the voice of John Lennon extrapolat­ed with AI from an old recording. Warner Music said in November it was partnering with the estate of deceased French singer Edith Piaf to recreate her voice using AI.

While labels and streaming companies partner to market the technology, many experts say AI raises legal and ethical concerns.

“Unlawful developmen­t is what would put the sort of opportunit­ies of generative AI at risk,” said Abbas Lightwalla, director of global legal policy at the Internatio­nal Federation of the Phonograph­ic Industry (IFPI).

But regulation of generative AI is only in its early stages.

“I think AI can have its place in the music production chain, again if it’s guided in the right way and if we ensure that the musicians keep a certain amount of control, and performers as well,” said Dr. Barthet.

“But there might be situations where (AI) generated music works for new things that have not even emerged yet, new virtual worlds.” —

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