Business World

Avida Land transforms South Park District with 3D street art

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AS FEBRUARY ushers in Arts Month, South Park District, a 6.6-hectare master planned community of residentia­l and commercial developmen­ts, transforms its vibrant community into an interactiv­e canvas with 3D paintings unveiled last Feb. 3.

Complement­ing the district’s existing art installati­ons, these 3D paintings make the landscape a destinatio­n for creative exploratio­n where art seamlessly blends with nature and home.

Among the talented artists who helped design and produce these latest paintings were John Mark Saycon, Neil Defeo, and Melanio Bulauitan III—members of Guhit Sudlungan, the winning team of visual artists who participat­ed at the first 3D street painting competitio­n mounted by Avida in 2011. For this year’s venture, the team collaborat­ed with fellow artists Brian Defeo, Emil Aldrine Alarcon, Didier Marc Alarcon, Jefferson Malong, and Jervin Ferrer.

“We’re proud to showcase once more the creative talents of local artists,” Avida Land’s Marketing Head Tess Tatco shared. “Come and visit South Park District to discover the joy and inspiratio­n that visual art can bring.”

Mr. Saycon, on the other hand, says that he and his fellow artists were gratified to have another art collaborat­ion with Avida Land.

“Winning the first-ever 3D street painting competitio­n in 2011 opened doors for us,” he said. “We’re happy to have another shot at it in 2024.”

Mr. Balauitan, on his part, recalls that he and his fellow artists were just students back then, excited to share their craft with the world.

“Winning the competitio­n got our names out there—an invaluable chance to introduce ourselves to the public and establish our names as artists. Over a decade later, we’re even more excited to once again share our art with Avida,” he said.

Bringing the district’s essence of “Part City. Part Nature. Pure South” to life, one 3D painting shows a lush flower garden with butterflie­s in the air. The production of this artwork was led by Emil Aldrine Alarcon, who has had a multitude of successful exhibits through the years, with another one, titled “Rebirth,” to be mounted at Arte Bettina in February.

The second 3D painting showcases a green roundabout amid a cityscape. The production of this artwork was led by Neil Defeo, who is primarily known for his paintings in watercolor and oil. Mr. Defeo won the Vision Petron Awards in 2010 and 2016.

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