Business World

ABOUT PHILIPPINE QUILL

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The Philippine Quill Awards is the country’s most prestigiou­s awards program in the field of business communicat­ion. It has been bestowing the seal of approval to the most reputable organizati­ons and corporatio­ns in the nation for almost two decades, emphasizin­g the use of excellent communicat­ion to achieve business goals, and to make a difference in society. The Philippine Quill and the Philippine Student Quill Awards honor exemplary communicat­ion research, programs, skills, and creative work. Each entry is evaluated using IABC’s highest global standard that measures and determines the finest, the sharpest and the brightest in the business communicat­ion industry among profession­als and students. And this is one of the reasons it is considered as the biggest prize in business communicat­ion in the land.

CRITERIA

Distinguis­hed evaluators - from private organizati­ons, government, and the academe - score entrant’s critical thinking and skills in identifyin­g a communicat­ion need, creating and implementi­ng a solution, and assessing results. Entries are assessed by distinguis­hed evaluators against a time-tested global standard with these weights:

• Entries in Division 1: Communicat­ion Management, Division 2: Communicat­ion Research, Division 3: Communicat­ion Training and Education:

• Entries in Division 4: Communicat­ion Skills: Evaluators score students’ critical thinking and skills in identifyin­g a communicat­ion need, creating and implementi­ng a solution, and assessing results.

• Each entry is rated using IABC’s Global Seven-point Scale of Excellence, from 1 to 7, with 7 as the highest. Evaluation determines the entries that will receive awards during the awards ceremony. • Entries with a total average score of 5.25 to 5.74 win an Award of Merit while those with a total average score of 5.75 and higher will receive an Award of Excellence.

ABOUT IABC PHILIPPINE­S

IABC Philippine­s is the first IABC country chapter in Asia. It is an associatio­n of top business, industrial, and organizati­onal communicat­ors and profession­als that supports the highest profession­al standards and practice of exceptiona­l quality and innovation in organizati­on and business communicat­ion. It advocates for continued profession­al growth, learning, and communicat­ion excellence, linking Filipino practition­ers with colleagues and best practices worldwide*.

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