NCMH Crisis Hotline reaches more people with ePLDT’s system

WHEN THE National Center for Mental Health (NCMH) adopted cloud technology to strengthen its 24/7 Crisis Hotline at the height of the COVID-19 pandemic, more people have benefited from the preventive and promotive programs of the Department of Health’s flagship hospital for mental health.

In 2020, NCMH initiated a partnership with ePLDT, the ICT subsidiary of PLDT, with a vision for its #1553 Crisis Hotline to have the widest reach possible. To help achieve this vision, ePLDT deployed its Contact Center as a Service (CCaaS) - a cloud-based contact center platform hosted in ePLDT’s local data center, fully integrated with Customer Relationship Management system Salesforce, that effectively monitors, tracks, and consolidates callers’ information in a single view.

The crisis hotline was launched in May 2019 with the aim of helping prevent individuals from committing suicide. It also served as a portal that provides access for those in need of mental health intervention to mental health professionals and facilities.

“Back then, we [only] had two numbers and one cellphone. We were doing it manually. We have no way of [doing] checks and balances. It came to a point when we could not control the number of calls anymore. That’s when we decided that we needed to level up,” recalled Dr. Bernard B. Argamosa, Medical Specialist III at NCMH and founding program director of NCMH 24/7 Crisis Hotline.

Dr. Argamosa talked about how the collaboration with ePLDT led to the development of an efficient system that works like a call center and can take a maximum of 15 calls at a time.

ePLDT provided NCMH a single contact center platform capable of inbound with automatic call distribution to manage calls with reportorial capabilities and audit, including emails, chats, SMS, and social media for monitoring of customer satisfaction.

Features such as outbound calling capability for call out and call back process, call center management portal, and reporting tools helped NCMH and its cause.

Prior to the CCaaS deployment, NCMH crisis hotline was only able to accommodate 3,996 calls from May 2019 until February 2020. After the upgrade in 2020, the hotline’s improved capacity resulted in 10,159 total calls taken, with 1,315 suicide-related, for the remainder of the year. In 2021, the number further increased to 21,468 total calls with 7,617 suicide-related while in 2022, total calls reached 18,011 with 6,853 suicide-related.

“When you dial the NCMH #1553 hotline, which you can call for free using a landline, you will be answered by responders equipped in crisis management and giving multiple psychological interventions such as psychological first aid. They have also been trained in suicide assessment intervention by Living Works Australia, one of the pioneers of suicide care,” said Dr. Argamosa.

“Those with suicidal thoughts are placed in our second level of care which is the tele-mental health system. This requires registration after which they will be seen within 24 hours by another health professional from our crisis hotline or a guidance counsellor.”

Individuals who are suicidal and experiencing auditory hallucinations are referred to NCMH’s out-patient section that has an e-konsultasyon program for an option to be treated and prescribed medications via video conference. The NCMH hotline is also equipped with a directory of other hospitals for referrals.

“Crisis is a state when your coping mechanisms have failed. It does not necessarily mean that you have a disorder. The important thing is to get people out of that crisis state and back to being able to manage anxieties and stressful situations. You have to shake them off that crisis state because if you don’t that is when they think of suicide, harming themselves or even hurting other people,” explained Dr. Argamosa.