Business World

Mitsubishi,

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will come from the production line of Mitsubishi’s Krama Yudha Indonesia plant. Fittingly, it debuted globally in that country — specifical­ly at the 30th GAIKINDO Indonesia Internatio­nal Auto Show in August of last year, which “Velocity” had attended as a guest of Hyundai Motor Philippine­s to witness the debut of the Stargazer X MPV.

“The all-new Xforce is a fivepassen­ger compact SUV that was developed with a focus on the way compact SUVs are used in the ASEAN region,” said MMPC in a release shortly after the global launch. Based on the concept “best-suited buddy for an exciting life,” the all-new model is said to feature “stylish yet robust, authentic SUV styling as well as comfort and practicali­ty including a spacious cabin and versatile storage spaces wellbalanc­ed in a maneuverab­le, compact body size, and road

handling that allows safe, secure ride in a variety of weather or road conditions.” In addition, the model boasts a Yamaha premium audio system developed with Yamaha Corp. in Japan.

The Xforce most recently debuted in Vietnam last January, and is said to have been getting a lot of interest. “In both countries, the Xforce has obtained high praise from the public,” revealed Mr. Nakamura.

Replying to a question from “Velocity,” MMPC EVP for Sales and Marketing Takanobu Suzuki said that the company is projecting annual sales of 7,000 units (or around 583 a month) for the model.

Concluded Mr. Nakamura, “We have full trust that the Xforce will be one of the pillars in the Philippine market… after the success of the new Triton.”

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 ?? ?? MMPC projects to sell 8,000 units of the Xforce annually.
MMPC projects to sell 8,000 units of the Xforce annually.

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