PLDT, Smart bag Company of the Year anew at Oscars of PR

PLDT and its wireless unit Smart Communications, Inc. (Smart) emerged as the big winners at the recently concluded Anvil Awards, sweeping twenty trophies, and the highly coveted Company of the Year award, for the fourth consecutive year.

Considered as the “Oscars” of public relations in the Philippines, the Anvil Awards are presented annually by the Public Relations Society of the Philippines (PRSP) to outstanding PR programs, tools, and practitioners, as discerned by a multisectoral board of jurors. This is the 59th year of the PRSP-backed competition.

The Company of the Year honor is awarded to an organization with the greatest quality of entries, and the greatest number of accumulated points based on the value of each Anvil trophy received.

“We are humbled and honored for these citations from the PRSP and this year’s esteemed board of jurors. These awards inspire us and encourage us to continue the work that we do, and to make communications and meaningful connections serve our customers and communities well,” said Cathy Yang, First Vice President and Head of Group Corporate Communications of PLDT and Smart.

The Group received Gold Anvils for #FarmSmart, a PR Program which demonstrated best use of partnerships to improve the lives and livelihood of farmers through innovation and collaboration; and for TNT SIM Registration, a PR campaign which exhibited effective and impactful use of social media to encourage TNT subscribers to register their SIMs.

PLDT and Smart also won 18 silver Anvil awards for PR programs and tools in the areas of brand and corporate communication, cybersecurit y, and employee engagement, including the groundbreaking campaigns for PLDT Enterprise, PLDT Home, FIBA Basketball World Cup, and the group’s wireless brands—Smart and TNT.

PLDT ICT subsidiary ePLDT, also bagged a Silver Anvil award for its ePLDT Cybersecurity Awareness Program (eCAP): Making Our Employees Cybersecurity Ambassadors. The mandatory eLearning initiative combined a training portal and simulation tests, to reinforce a cyber aware and cyber secure mindset among ePLDT employees amid escalating phishing threats worldwide.