GCash ushers in ‘new era of financial progress’ with new endorser

COMING FROM a banner year of achievements led by its pursuit of financial inclusion for all, finance app GCash now enters its new era – one of financial progress – together with its newest endorser Heart Evangelista-Escudero (right, in photo).

GCash kicked off the partnership as it introduced its commitment of guiding Filipinos on their financial progress journey. Ms. Escudero’s experiences illustrated how GCash empowers her financial journey, as she shared insights and tips on how to sustain it.

“This new era is an invitation to a brighter future for all Filipinos. We are giving them the confidence and trust that they can shop whatever their heart desires, save and fund their dreams for the future, and manage their finances independently and without worry – all through GCash,” Neil Trinidad, chief marketing officer of GCash, explained. “We’re very excited to have Heart Evangelista lead the way and inspire all Filipinos in their financial progress era.”

The launch event unfolded as a live filming for an upcoming GCash Spotlight episode, set to be published on GCash’s YouTube account this month.

The episode’s theme was inspired by Ms. Escudero’s well-loved vlog series where she shares her story on adulting. The GCash Spotlight event, hosted by Boy Abunda (left, in photo), delved into how GCash has greatly impacted Ms. Escudero’s everyday work and life. It comprised four segments that explored how she manages to save, spend, and invest better through the app’s various features and products.

GCash believes that everyone deserves to step into their new era of financial progress, so that they can enjoy the fruits of their hard work by being able to spend wisely and build up for the future through the different products GCash has to offer.

“GCash is deeply committed to bringing every Filipino closer towards their goal of financial progress. We’re excited to share even more innovative solutions this year to help achieve that,” Mr. Trinidad said.