Tip-Top introduces chicken tocino to product line-up

TIP-TOP Chicken, known for premium quality poultry that is safe, sustainable, and tasty, introduces Easy and Tasty Chicken Tocino. This new addition to Tip-Top’s roster of products is set to elevate all-day dining for Filipinos with 100% chicken meat, no added preservatives, and no artificial coloring.

Capturing Filipino taste buds since 2021 with its flavorful offerings, Tip-Top offers quality choice cuts of drumstick, wings, breast, thigh, and whole chicken products. Easy and Tasty is the marinated product line of the choice cuts meant to make preparing meals easier and more convenient for those on-the-go or are new to the kitchen.

Tip-Top is a consumer brand by C-Joy Poultry Meats Production, Inc., a joint venture between Cargill Philippines and Jollibee Foods Corp. Building on Cargill Philippines’ 75-year legacy of excellence, Tip-Top offers consumers yet another alternative to traditional tocino, free from artificial colors and salitre. With its signature sweet-savory flavor and tender texture, the Easy and Tasty Chicken Tocino promises to redefine the breakfast staple and spark culinary creativity among consumers.

“At C-Joy, we are committed to continuously innovating to meet the changing demands of our customers. Tip-Top’s Chicken Tocino delivers both convenience and flavor in every pack, carefully crafted with uncompromising quality,” said Mija Darlene Cu-Cachapero, president and CEO of C-Joy.

Made with 100% chicken meat, Tip-Top products are produced and packed on the same day, ensuring freshness and quality with every purchase. Whether for breakfast, lunch, or dinner, Tip-Top allows consumers to create delicious meals in just 15 minutes, reflecting C-Joy’s dedication to providing families with easy-toprepare, safe, and quality products without compromising on nutrition or taste.

Tip-Top Easy and Tasty Chicken Tocino is now available at all branches of South Supermarket and Robinsons Supermarket.