Distributor of BYD EVs in PHL names Optimax as new agency

OPTIMAX Communications Group (Optimax) has won BYD electric vehicles (EVs) account and is now the global brand’s integrated marketing communications (IMC) agency in the Philippines. The new account was won through a pitch where Optimax competed with some of the industry’s biggest agencies.

Antonio “Toti” Zara III, president of Mobility Access Philippines Ventures, Inc. (MAPVI), a subsidiary of Ayala Corp.’s automotive arm AC Motors which is the official distributor of BYD cars in the country, said that they are looking forward to working with Optimax in building the BYD brand as well as the EV sector in the Philippines.

“Our newly formed partnership is a step closer to making more and more Filipinos appreciate the No. 1 selling new energy vehicles in the world right now. We are excited to work with Optimax’s energetic and young team to introduce BYD cars to

Filipinos and make them understand the advantages of new-energy or what is more commonly known as electric vehicles,” said Mr. Zara.

An independent media agency that in recent years has evolved into a hybrid IMC agency, Optimax is part of the award-winning agencies of DDB Group Philippines.

Optimax General Manager Ela Federigan-Chua said that their team is very happy to have BYD as one of their client brands.

“Handling a global automotive brand like BYD is very exciting for us. It opens up a lot of opportunities to harness our expertise and showcase our creativity with the end in view of achieving the goals MAPVI set out for BYD,” said Ms. Federigan-Chua.

With presence in over 70 countries and known for its innovations, BYD is a leading player in commercial vehicle solutions, electronics, renewable energy, and rail transit.