KMC Savills unveils Philippine real estate outlook for 2024
REAL ESTATE brokerage and consultancy firm KMC Savills presented the latest data and outlook on the country’s property market for 2024, led by KMC Savills’ Research and Consultancy together with their newly-appointed CEO Joe Curran and COO Cha Carbonell.
Mr. Curran looked back on the year that was before discussing the current situation of the Metro Manila office market sector.
“Upcoming office completions are set to invigorate leasing activities,” shared Mr. Curran as demand is seen to sustain for 2024 while increase in vacancy rates is expected due to the upcoming multiple office building completion for the year. BGC remains the favorable location for prime buildings, leading all submarkets with more than 2 million in office stock and an incoming office supply of about 182,000 square meters (sq.m.) – the highest in all submarkets in Metro Manila for the past year.
However, noteworthy transactions also occurred in the last quarter of 2023, with about 110,000 sq.m. of space taken. Leading the charge are the new buildings in Makati, reaching high occupancy rates despite the competitive office landscape.
Metro Manila office lease rates have stabilized post-pandemic to an average of P858 per sq.m. down by 6.7% from pre-pandemic rates. Remarkably, Iloilo’s lease rates have increased through the pandemic due to the constant demand from IT-BPM sector which is seen to continue its expansion outside Metro Manila where there is deemed to be a larger talent pool and relatively lower wages.
In the industrial sector, Ms. Carbonell shared that manufacturing and logistics are paving the way for industrial hubs with manufacturing accounting for nearly half (41%) of the current tenant market. Laguna is reported as the primary location for over half of the warehouse stock. Elevated vacancies, however, may pressure warehouse rents. Particularly noteworthy are the significant decreases in the rental rates of Bulacan, which went down by 42% and Pampanga by 21%.
In the residential sector, KMC Savills Research and Consultancy Associate Director Joshua De Las Alas discussed the shift on how the middle-market consumers are now leaning more towards Pag-IBIG to finance their dream homes outside of Metro Manila. On top of rising interest rates, the need to live near the place of work has declined, leading to the slowdown in midmarket condominium sales. On the other hand, developers are now putting more focus on high-end and luxury developments, which make up 60% of the new launches for the past 2 years. Notably, the Metro Manila market has only sold 65% of the 113,000 units floated, both for pre-selling and RFO units. Around 40,000 units are still left unsold, half of which are from mid-market developments.
In terms of specific market segments, KMC Savills is optimistic about the office, retail, and hospitality sectors. On the other hand, they are wary of the mismatch between the demand and supply in the industrial market and the potential saturation of the midend residential market. They also mentioned the emerging markets to look out for such as the rise of renewable energy and the data center industry, which are currently in their early stages.