SHARED VALUES

RON F. JABAL

Sustainable tourism is an approach to travel that prioritizes environmental, social, and economic considerations to ensure that tourism activities can endure over time without compromising the well-being of future generations.

In the Philippines, a country known for its stunning natural beauty and diverse cultural heritage, the implementation of sustainable tourism practices becomes crucial. This is especially true given the role of tourism in the country’s economic growth.

The Philippine Department of Tourism (DoT) recently expressed optimism about the country’s prospects for more tourism dollars after the country surpassed its 2023 target in tourist arrivals. Based on official records, the previous year closed with a total of 5,450,557 international visitors to the Philippines, which is 650,000 higher than the original target of 4.8 million. According to the DoT, 91.8% of the visitors were foreign nationals mostly coming from South Korea (26.41%), the United States (16.57%), Japan (5.61%), Australia (4.89%), and China (4.84%).

As the country welcomes more international visitors, coupled with the resurgence of local tourism, it has become imperative for the government to balance its drive to generate tourism proceeds with more sustainable practices in tourism.

One of the primary advantages of sustainable tourism is the preservation of natural resources. In the Philippines, destinations like Palawan have embraced ecofriendly practices to protect their pristine beaches and coral reefs. The local government has implemented strict regulations on waste management and enforced responsible tourism guidelines to safeguard these delicate ecosystems. Sustainable tourism also plays a pivotal role in preserving the rich cultural heritage of the Philippines. In places like Batanes, efforts have been made to promote community-based tourism, allowing visitors to experience the local way of life while contributing to the economic development of these communities. This approach helps in maintaining traditional practices and ensures that cultural heritage is not lost in the wake of tourism.

Sustainable tourism creates economic opportunities for local communities. By engaging in community-based tourism initiatives, the Philippines has seen the rise of homestays, locally run tour operations, and handicraft businesses. This economic diversification reduces dependency on a single industry, making these communities more resilient to economic fluctuations.

But sustainable tourism comes with its own challenges. Despite efforts to promote sustainable tourism, some popular destinations in the Philippines still face the threat of over-tourism. Boracay, for instance, struggled with environmental degradation and overcrowding, leading to a temporary closure for rehabilitation. Managing visitor numbers and ensuring carrying capacity are critical challenges in sustaining these destinations. Insufficient infrastructure can hinder the implementation of sustainable tourism practices. Many remote areas in the Philippines lack proper waste management systems, water treatment facilities,