Business World

G-Shock, Team Land Cruiser in new Mudmaster collab

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G-SHOCK collaborat­es with Team Land Cruiser Toyota Auto Body (TLC) to create a new timepiece: the Mudmaster GW-9500TLC-1. In a release, Casio said that the “tough timepiece will surely capture the hearts of outdoor enthusiast­s with its sleek and slim design that encapsulat­es the feeling of racing in the desert.” The wristwatch incorporat­es the black and red colors of the Land Cruiser 300 GR Sport, and the band design gets brown hues “that give the appearance of a rough drive through the desert.”

Team Land Cruiser has been participat­ing in the Dakar Rally, the world’s most extreme rally, with the Land Cruiser since 1995. The sand-colored band is combined with a black splatter pattern that calls to mind tracks left by speeding racers. An official Team Land Cruiser logo can be seen on the band and caseback to commemorat­e the special collaborat­ion. A TLC graphic on the LCD appears when the LED backlight is illuminate­d. The design “depicts the toughness of a racing machine that can deliver even in harshest conditions across an approximat­ely 10,000-km course.”

The base model is a downsized Mudman (GW-9500) with a dual-layer LCD and a dustproof and mud-proof structure. The watch is shock-, water-, and mud-resistant, and has a digital compass and duplex LCD that offers a separate compass graphics layer for a larger digital compass display, allowing the wearer to navigate more easily. The solar-powered watch also features bi-directiona­l calibratio­n, magnetic declinatio­n correction, and barometric pressure tendency informatio­n alarm — among its many features that are designed to help outdoor enthusiast­s in navigating their way.

The limited-edition watch is made of renewable organic resources while the special packaging is made of recycled materials to help reduce the environmen­tal impact of its production. The timepiece will be available this month in all authorized G-Shock stores nationwide for P29,940.

 ?? IMAGE FROM CASIO ??
IMAGE FROM CASIO

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