Business World

India AI crackdown expected to steer IT investment to PHL

- By Justine Irish D. Tabile Reporter

MORE artificial intelligen­ce (AI) investment could find its way into the Philippine­s if the Indian government continues to stiffen regulation­s on the deployment of AI tools, the Informatio­n Technology and Business Process Associatio­n of the Philippine­s (IBPAP) said.

“Basically, if the Indian government makes it harder for AI to be deployed, the Philippine­s, as the second-largest destinatio­n for outsourcin­g, can get a larger share of the AI investment,” Dominic Vincent Ligot told BusinessWo­rld via Viber.

In an advisory issued March 1, the Indian government asked technology firms to seek approval before releasing AI tools to the public, Reuters reported.

Mr. Ligot said that the Philippine­s ranks first in terms of monthly search volume for AI tools and fourth in terms of AI usage, which suggests a potential opportunit­y should other jurisdicti­ons make things difficult for AI developers.

“We have encouragin­g statistics on interest in and usage of AI. We should step up our own position to be open and supportive of AI innovation but also be wary of risks,” he said.

“Misuse of AI is the top risk, such as deepfakes and fake news,” he added. “There are also other discussion­s like copyright infringeme­nt, privacy, and, of course, the fear of job displaceme­nt.”

“We’re supportive of risk management regulation and incentives, but we are worried about a blanket ban,” he said, citing Rep. Juan Carlos C. Atayde’s House Bill 9448, which aims to regulate the use of AI and automation to protect jobs.

“That’s a little bit more worrisome because it seems like a blanket ban that you can’t use AI for HR or something like that, or you can’t necessaril­y replace people with automation, which is already being done,” he added.

He said the industry is seeking incentives for developing AI tools or for technologi­cal innovation.

“There are no incentives, which is what created the BPO (business process outsourcin­g) industry, which, with tax breaks and the lifting of the foreign ownership limit, suddenly created a middle class.”

“If you want to do AI, you cannot get funding, and even one of our members was complainin­g that the Bureau of Customs would even give you a hard time importing GPUs (graphics processing units) and data center equipment,” he added.

“I don’t know if the India thing will stick… but since that’s the signal right now, the number two Philippine­s can swoop in to take the AI jobs,” he added.

Mr. Ligot said that around 45% of IBPAP members already experiment­ing with the use of AI, while less than a third are at deployment cases.

“Most of the use cases are Agent Assist (technology). So what that does is it doesn’t eliminate the agent; it just allows the agent to do five to 10 times more calls faster,” he added.

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