Business World

Even Photoshop can’t erase royals’ latest PR blemish

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LONDON — If a picture is worth a thousand words, then a digitally altered picture of an absent British princess is apparently worth a million.

That seemed to be the lesson after another day of internet-breaking rumors and conspiracy theories swirling around Catherine, Princess of Wales, also known as Kate, who apologized on Monday for having doctored a photograph of herself with her three children that circulated on news sites and social media Sunday.

It was the first official photo of Kate since before she underwent abdominal surgery two months ago — a cheerful Mother’s Day snapshot, taken by her husband, Prince William, at home. But if it was meant to douse weeks of speculatio­n about Kate’s well-being, it had precisely the opposite effect.

Now the British royal family faces a storm of questions about how it communicat­es with the press and public, whether Kate manipulate­d other family photos she released in previous years, and whether she felt driven to retouch this photo to disguise the impact of her illness.

It adds up to a fresh tempest for a royal family that has lurched from one self-created crisis to another. Unlike previous episodes, this involves one of the family’s most popular members, a commoner-turned-future queen. It also reflects a social media celebrity culture driven in part by the family itself, one that is worlds away from the intrusive paparazzi pictures that used to cause royals, including a younger Kate Middleton, chagrin.

“Like so many millennial celebritie­s, the Princess of Wales has built a successful public image by sharing with her audience a carefully curated version of her personal life,” said Ed Owens, a royal historian who has studied the relationsh­ip between the monarchy and the media. The manipulate­d photograph, he said, is damaging because, for the public, it “brings into question the authentici­ty” of Kate’s home life.

Authentici­ty is the least of it: the mystery surroundin­g Kate’s illness and prolonged recovery, out of the public eye, has spawned wild rumors about her physical and mental health, her whereabout­s, and her relationsh­ip with William.

The discovery that the photo was altered prompted several internatio­nal news agencies to issue advisories — including one from The Associated Press (AP) that was ominously called a “kill notificati­on” — urging news organizati­ons to remove the image from their websites and scrub it from any social media. Mr. Owens called the incident a “debacle.” “At a time when there is much speculatio­n about Catherine’s health, as well as rumors swelling online about her and Prince Williams’ private lives,” he said, “the events of the last two days have done nothing to dispel questions and concerns.”

Kensington Palace, where Kate and William have their offices, declined to release an unedited copy of the photograph Monday, which left amateur visual detectives to continue scouring the image for signs of alteration in the poses of the princess and her three children, George, Charlotte and Louis.

The AP said its examinatio­n yielded evidence that there was “an inconsiste­ncy in the alignment of Princess Charlotte’s left hand.” The image has a range of clear visual inconsiste­ncies that suggest it was doctored. A part of a sleeve on Charlotte’s cardigan is missing, a zipper on Kate’s jacket and her hair is misaligned, and a pattern in her hair seems clearly artificial.

Samora Bennett-Gager, an expert in photo retouching, identified multiple signs of image manipulati­on. The edges of Charlotte’s legs, he said, were unnaturall­y soft, suggesting that the background around them had been shifted. Kate’s hand on the waist of her youngest son, Louis, is blurry, which he said could indicate that the image was taken from a separate frame of the shoot.

Taken together, Bennett-Gager said, the changes suggested that the photo was a composite drawn from multiple images rather than a single image smoothed out with a Photoshop program. A spokespers­on for Kate declined to comment on her proficienc­y in photo editing.

Beyond the mockery, the royal family faces a lingering credibilit­y gap. Kate has been an avid photograph­er for years, capturing members of the royal family in candid situations: Queen Camilla with a basket of flowers; Prince George with his great-grandfathe­r, Prince Philip on a horse-drawn buggy.

The palace has released many of these photos, and they are routinely published on the front pages of British papers (The Times of London splashed the Mother’s Day picture over three columns). A former palace official predicted that the news media would now examine the earlier photograph­s to see if they, too, had been altered.

That would put Kensington Palace in the tricky position of having to defend one of its most effective communicat­ors against a potentiall­y wide-ranging problem, and one over which the communicat­ions staff has little control. After a deluge of inquiries about the photograph, the palace left it to Kate to explain what happened. She was contrite, but presented herself as just another frustrated shutterbug with access to Photoshop.

“Like many amateur photograph­ers, I do occasional­ly experiment with editing,” she wrote on social media. “I wanted to express my apologies for any confusion the family photograph we shared yesterday caused.”

Kate’s use of social media sets her apart from older members of the royal family, who rely on the traditiona­l news media to present themselves. When King Charles III taped a video message to mark Commonweal­th Day, for example, Buckingham Palace hired a profession­al camera crew that was paid for by British broadcaste­rs, a standard arrangemen­t for royal addresses.

Kate’s embrace of social media to circulate her pictures is a way of reclaiming her life from the long lenses of the paparazzi. But the uproar over the Mother’s Day photo shows that this strategy comes with its own risks, not least that a family portrait has added to the very misinforma­tion about her that it was calculated to counteract.

On Monday afternoon, Kate found herself back in traditiona­l royal mode. She was photograph­ed, fleetingly, in the back of a car with William as he left Windsor Castle for a Commonweal­th Day service at Westminste­r Abbey. Kensington Palace said she was on her way to a private appointmen­t.

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