Silka unveils Silka Whitening Deodorant with new brand ambassador
SILKA, the renowned skincare brand known for its commitment to quality and affordability, extends its expertise to the realm of underarm care with the launch of its campaign for their latest innovation, Silka Whitening Deodorant.
This momentous occasion is marked by a brand campaign rooted in confidence, self-assurance, and the empowering spirit of Queenfidence, embodied by its newest ambassador, Herlene Budol. This campaign also marks her first TV commercial.
Ms. Budol epitomizes the essence of beauty and practicality. As opposed to her name, she promotes accessible beauty provided by Silka without an ounce of “budol.” Her genuine demeanor, infectious energy, and unwavering
confidence resonate deeply with Filipinas across the nation. Her journey embodies the transformative power of self-assurance and serves as an inspiration to women of all ages.
“Silka believes in women empowerment. Our new brand ambassador emulates beauty and confidence and she serves as an inspiration to many Filipinas. With the help of Silka and our brand ambassador, our new generation is charged with kinis-puti benefits for a new standard of confidence,” Jane Co, Cosmetique Asia Corp.’s VP for Marketing and Purchasing, remarked.
The New Silka Whitening Deodorants come in four variants meticulously formulated to address specific skincare needs. The products are infused with papaya enzymes and niacinamide that help whiten the skin, and Centella Asiatica Extract that helps lessen visible spots caused by irritation. Each variant aims to target common underarm issues by lightening the skin, correcting spots, smoothening chicken skin and maintaining a cool feel all day.