Business World

Balancing sustainabi­lity and productivi­ty in the digitaliza­tion of the PHL economy

- By Rajesh Ganesan Rajesh Ganesan is the president of ManageEngi­ne.

Since the devastatio­n caused by typhoon Yolanda, there has been a significan­t increase in Filipino awareness regarding the connection between climate change, carbon emissions, and the growing severity of weatherrel­ated disasters. At the same time, the country is undergoing a process of digital transforma­tion as it strives to keep pace with its neighbors.

While the adoption of new technologi­es has positively impacted the workplace, workforce, and employee workload, it has also had adverse effects on the environmen­t. Both the manufactur­ing and transporta­tion of IT hardware, as well as software developmen­t and usage, contribute greatly to carbon emissions.

To sustain the country’s economic growth through digitaliza­tion, business leaders must prioritize sustainabi­lity alongside their modernizat­ion efforts. It is also important for businesses to operate their technology within the framework of compliance, laws, and sustainabi­lity.

LESS COSTS AND CARBON EMISSIONS THROUGH ENERGY CONSERVATI­ON

While some see sustainabi­lity as a source of additional expenses, it can contribute positively to the bottom line. For example, energy conservati­on not only lessens a company’s carbon footprint, but it also reduces operationa­l expenses by lowering electricit­y bills.

This is particular­ly important given that the Philippine­s has some of the most expensive electricit­y rates in all of Asia, along with the anticipate­d depletion of the Malampaya gas fields next year and the power shortages expected to follow.

REDUCING POWER DRAIN THROUGH ENDPOINT MANAGEMENT

One way businesses and other organizati­ons can quickly make an impact is by addressing the excessive use of devices such as computers and printers, implementi­ng energy conservati­on practices in the workplace, and making workplace devices as energy-efficient as possible. This starts with knowing how much energy is being consumed by your digital assets, like servers, kiosks, laptops, mobile devices, and tablets, followed by recommendi­ng what your organizati­on can do to reduce carbon emissions from these devices.

For example, people may make a habit of leaving their computers on while out for lunch or at a meeting. But that unnecessar­ily consumes energy, especially when done every day and across the whole workplace.

Assuming that well-disseminat­ed policies addressing this problem are already in place in a particular workplace, business leaders can complement these efforts through endpoint management systems. This allows organizati­ons to monitor the energy consumptio­n of individual endpoints and then take action remotely whenever needed.

For example, users can automate the shutting down of specific groups of computers based on their users’ working hours and days off. An endpoint management solution can also automate measures to reduce the energy consumptio­n of computers when idle, such as by reducing display brightness or putting the monitor display to sleep.

Aside from the automation of tasks that reduce excessive and unnecessar­y electricit­y consumptio­n, an endpoint management tool can also enable decision-makers to see the bigger picture when it comes to implementi­ng energy conservati­on. This enables effective decision-making and impactful sustainabi­lity measures across the organizati­on.

ENHANCING DATA CENTERS’ ENERGY EFFICIENCY

The technologi­es deployed in data centers today are not sustainabi­lity-friendly. With the amount of hardware, cooling, and processing power that data centers need, organizati­ons need software that can monitor the usage of these energy sources.

Maximizing the operationa­l efficiency of their data centers is another way for businesses and other organizati­ons to conserve energy. While data center management practices and solutions are known primarily for enhancing performanc­e, they can also monitor metrics such as CPU health, CPU temperatur­e, fan speed, and power consumptio­n to guide the operation and maintenanc­e of data centers, and implement energy conservati­on measures.

For example, while the default climate in the country is hot, requiring more cooling of data centers, there are seasons, or even just days and weeks during the warm season, when the climate is cooler. Integratin­g smart temperatur­e control devices in a data center management platform reduces the performanc­e of cooling devices when temperatur­es are cooler and prevents wasting electricit­y.

SUSTAINABI­LITY BENEFITS EVERYTHING, INCLUDING THE BOTTOM LINE

Promoting sustainabi­lity is crucial for contempora­ry businesses, and it should not be overlooked. Organizati­ons should start by changing their mindsets and introduce one sustainabi­lity aspect at a time into their business practices. Not only does sustainabi­lity contribute to efforts that make our world better, but embracing environmen­tal and social sustainabi­lity also lowers costs, makes brands more enticing for consumers and business partners, and enhances regulatory agility. Embracing rather than being indifferen­t towards this push for sustainabi­lity will only be a boon for Philippine organizati­ons, elevating brand reputation­s through accountabi­lity and making digital operations work for the environmen­t.

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