BusinessMirror

Paymaya unveils program for LGUS

- By Lorenz S. Marasigan @lorenzmara­sigan

Financial technology player Paymaya launched on Thursday a new program that will help local government units (lgus) build cashless ecosystems to allow them to adapt to the so-called new normal.

called the lead Program or lgus Embracing and accelerati­ng Digitaliza­tion, the initiative will help local government­s transform their cities and provinces to be more digital to lessen human interactio­n. Specifical­ly, the program will aid local government­s in bringing cashless services to their constituen­ts. “consumers and businesses around the country are increasing­ly opting for cashless payment methods for their day-to-day needs, and we're seeing the government, especially lgus, stepping up and adapting quickly in order to serve the requiremen­ts of their constituen­ts,” Paymaya CEO Orlando Vea said.

Through Paymaya, he said, government may enable their citizens to transact with government through online and mobile channels, help merchants and businesses to accept contactles­s payments, and facilitate financial aid and disburse government benefits through digital finance.

“lgus are at the forefront of delivering government service to citizens since they are at the grassroots. Ensuring that they are equipped with the right digital financial tools is therefore the primary goal of Paymaya’s lead program,” Vea said.

So far, Paymaya has worked with the local government­s of Manila, Mandaluyon­g, Pasig, caloocan, Valenzuela, and Quezon city in promoting cashless transactio­ns amid the covid-19 pandemic.

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