Social media platforms face a reckoning over hate speech

BY BARBARA OƔTUTAY & TALI ARBEL The Associated Press

FOR years, social media platforms have fueled political polarization and hosted an explosion of hate speech. Now, with four months until the US presidential election and the country’s divisions reaching a boiling point, these companies are upping their game against bigotry and threats of violence.

What’s not yet clear is whether this action is too little, too late—nor whether the pressure on these companies, including a growing advertiser boycott, will be enough to produce lasting change.

Reddit, an online comment forum that is one of the world’s most popular web sites, on Monday banned a forum that supported President Donald J. Trump as part of a crackdown on hate speech. Also on Monday, live-streaming site Twitch, which is owned by Amazon, temporarily suspended Trump’s campaign account for violating its hateful conduct rules.

Youtube, meanwhile, banned several prominent white nationalist figures from its platform, including Stefan Molyneux, David Duke and Richard Spencer.

Social media companies, led by Facebook, now face a reckoning over what critics call indefensible excuses for amplifying divisions, hate and misinformation on their platforms. Civil rights groups have called on large advertisers to stop Facebook ad campaigns during July, saying the social network isn’t doing enough to curtail racist and violent content on its platform.

Companies such as the consumer goods giant Unilever—one of the world’s largest advertisers—as well as Verizon, Ford and many smaller brands have joined the boycott, some for the month of July and others for the rest of the year. New companies have been signing on to the boycott almost every day. While some are pausing ads only on Facebook, others have also stepped back from advertising on Twitter and other platforms.

On Monday, Ford Motor Co. put the brakes on all national social media advertising for the next 30 days. The company says hate speech, as well as posts advocating violence and racial injustice, need to be eradicated from the sites.

While the ad boycott has dinged Facebook’s and Twitter’s shares, analysts who follow the social media business don’t see it as having a lasting effect.

Raymond James analyst Aaron Kessler noted that Youtube has faced several ad boycotts in the past over hate speech and other objectionable material. Each time, it adjusted its policies and the advertisers returned. In addition, July is generally a slow month for advertising. Companies have also been cutting their ad budgets due to Covid-19, so the spending declines are not a surprise for investors. Kessler called Facebook’s stock pullback—its shares fell more than 8 percent on Friday, then rallied a bit Monday—a “buying opportunity.”

Reddit’s action was part of a larger purge at the San Francisco-based site. The company said it took down a total of 2,000 forums, known as the site as “subreddits,” most of which it said were inactive or had few users. The Trump Reddit forum, called The_ Donald, was banned because it encouraged violence, regularly broke other Reddit rules, and defiantly “antagonized” both Reddit and other forums, the company said in a statement. Reddit had previously tried to discipline the forum. “We are cautiously optimistic that Reddit is finally working with groups like ours to dismantle the systems that enable hateful rhetoric on their platform,” Bridget Todd, a spokeswoman for the women’s advocacy organization Ultraviolet, said in an emailed statement.

The group said its members met with Reddit CEO Steve Huffman via Zoom last week, encouraging him to address racism and hate speech on the platform.

Despite optimism from some critics, others said it is not clear if such measures will be enough. For years, racist groups “have successfully used social media to amplify their message and gain new recruits,” said Sophie Bjork-james an anthropology professor at Vanderbilt University who specializes in white nationalism, racism and hate crimes.

“However, limiting access to a broader public will have unintended negative consequences. Farright and white nationalist groups are increasingly gathering on encrypted apps and social media sites that do not monitor for offensive speech or violent content,” she added. “This shift allows for coordinating more violent and radical actions.”

The algorithms tech companies developed to keep users glued to their services “have provided perhaps the biggest boon to organized racism in decades, as they help racist ideas find a much larger and potentially receptive audience,” Bjork-james said, adding that she is hopeful that the same companies that “helped this anti-democratic movement expand” can now help limit its impact.

For its part, Twitch pointed to comments the president made at two rallies, videos of which were posted on the site.

In one, a livestream of a rally in Tulsa, Oklahoma, Trump talked about a “very tough hombre” breaking into someone’s home. The other was from a 2015 campaign rally that was recently posted on Twitch, in which Trump said Mexico sends rapists and criminals to the US. Twitch declined to say how long the suspension will last.

The White House referred a request for comment to Trump’s reelection campaign. Tim Murtaugh, the campaign’s director of communications, said that people who want to hear directly from the president should download the campaign’s app.

Reddit has tweaked its rules and banned forums for white nationalists over the years in an attempt to rid its platform of vitriol, sometimes producing significant user backlash as a result.

CEO Steve Huffman said earlier this month that Reddit was working with moderators to explicitly address hate speech. ■

THE PLDT-SMART Foundation (PSF), in partnership with the Kababaihan, Kamay ng Kalikasan (KKK), recently distributed over 36,000 protective face masks to frontliners from various organizations and communities to help augment the supply of face masks—necessities in the continuing fight against the spread of the coronavirus disease (Covid-19).

Some 500 sets of personal protective equipment (PPE) were also donated to the following facilities: Novaliches Hospital, Sta. Ana Hospital, National Center for Mental Health, San Lazaro Hospital, and Jose Fabella Memorial Hospital.

Among the recipients of the face masks were the AFP frontliners, Makati Medical Center Foundation for PNP HPG, and various communities affected by Covid-19.

“It is an honor for us to help our beloved frontliners by equipping them with the basic necessities, such as face masks and PPES, to protect them in their battle against Covid-19,” said PSF President Ma. Esther O. Santos.

“We would like to assure our frontliners that we are here for them and one with them in fighting this pandemic,” Santos said. “If every Filipino will wear a face mask, observe physical distancing and practice proper hygiene, we will all have some protection from Covid-19,” KKK Founder and Commissioner at Philippine Commission on Women Sandy Sanchez Montano pointed out. “We are glad to provide reusable, nonwoven protective masks produced by women who were severely affected by the enhanced community quarantine [ECQ] due to the pandemic,” Montano added.

The KKK is a program under the Community Health Education Emergency Rescue Services Corp. (CHEERS). It aims to actively help in addressing the spread of Covid-19 while providing a source of sustainable livelihood for women who need to make a living for their families. KKK participants/ beneficiaries include women-recipients of 4Ps, solo parents, and those who were affected by the ECQ.

A nonprofit organization, the PSF fully serves as the social outreach arm of PLDT Inc. and its wireless subsidiary, Smart Communications Inc. Headed by PLDT and Smart Chairman Manuel V Pangilinan, the PSF creates programs focused on education, livelihood and social enterprise, disaster response and recovery, youth arts, and sports development.