Isuzu celebrates 300,000 unit sales milestone
ISUZU Philippines Corp. (IPC) recently achieved another momentous milestone—marking its 300,000 unit sales. It was only last August when the Isuzu Leyte dealership concluded the significant deal of an Isuzu D-MAX RZ4E pickup.
Twenty- four years since IPC began operations in 1996 up until the end of August 2020, a total of 300,133 units have been sold. The AUV models posted the highest contribution at 113,475, followed by the Pickup models at 64,245, SUV lineup at 63,669, and Trucks at 58,744.
During the virtual press conference, IPC President Hajime Koso shared interesting stories in IPC'S “Journey to 300K.” “Did you know which dealer sold the first Isuzu vehicle in 1996? During that time, we only had a total of 12 dealers nationwide. It was Isuzu Davao who first sold the Isuzu NKR85 at P475,000,” Koso narrated.
“It took us 12 years to achieve our first 100,000 unit sales milestone. Within the next nine years, we reached the 200,000 unit sales mark, and after six years, we are now in our 300,000th milestone. The period for selling 100,000 units has been shortened by three years. Looking at it from a longterm perspective, Isuzu will continue to grow more as the period for selling 100,000 units is not far as the economy continues to recover,” Koso added.
Koso also extended his gratitude to IPC'S stakeholders, who have kept the company on course despite this most challenging time. "Allow me to express my sincere appreciation to our shareholders, dealers, suppliers, bodybuilders, media friends, and most especially to our loyal Filipino customers who have untiringly supported Isuzu throughout the years."
Calling upon the enduring and resilient quality of IPC, Koso assured that the company, just like always, IPC would be prepared for the future. “Change is inevitable, and all we have to do is to adapt to stay competitive. IPC has geared up for its digital transformation as we have formed a digital task force that specializes in creating a new business platform for the new normal. I think we can present various solutions to you, and this is something to look forward to.”
As a sign of gratitude to the thousands of Filipinos who made IPC their responsible partner in
lifestyle and business, several promotions and corporate social responsibility (CSR) activities were lined up to December this year. For the “300K Thank You Big Discount Promo” (October 1 to December 31, 2020), IPC offers an
additional P30,000 discount to DMAX RZ4E and TRAVIZ S, increasing its total discount to P180,000 and P130,000 respectively. Other variants remain at the current discount offering.
All Isuzu buyers will also receive a free Shell GO+ welcome kit with fuel cards courtesy of Isuzu’s official fuel partner, Pilipinas Shell (October 1 to December 31, 2020). Further, IPC also announced parts and service promo, starting with the “Drive the 300K” promo. All Isuzu vehicles with odometer readings between 300,000 and 310,000 km automatically enjoy a 30 percent discount on parts and labor until October 31, 2020. The “Arigato Frontliners” promo, meantime, covers all out- of- warranty Isuzu vehicles owned by frontliners. They can avail of the quick- change oil services in any Isuzu dealer for as low as P1,700 (October 1 to December 31, 2020).
To keep in touch with Isuzu owners and their families' community, IPC will hold an “Online Tambayan” virtual meet/ hangout. Respective car clubs and schedules are MU-X Owners Philippines on October 10, Team ICE ( Isuzu Car Enthusiast) on October 17, and Team Isuzu Pilipinas on October 24.
Meanwhile, the company has also been active in carrying out its CSR projects nationwide. Since March, IPC has been lending vehicles to different hospitals to service frontliners as part of their “Isuzu Kasama Mo” campaign. Charitable institutions like the Philippine Red Cross and Caritas Manila are also regular beneficiaries of their Drive to donate PPES and medical supplies.
As the threat of the Covid-19 pandemic continues, IPC is set to donate medical- grade personal protective equipment ( PPE) such as surgical face masks and gloves to one beneficiary hospital each in Luzon, Visayas, and Mindanao. These are the National Kidney and Transplant Institute in Quezon City, the Vicente Sotto Memorial Medical Center in Cebu City, and the Northern Mindanao Medical Center in Cagayan de Oro.
Indeed, this milestone gives a deeper meaning for Isuzu as “Your Responsible Partner.” The company provides a high- quality product and excellent after- sales service. It is committed to improving the lives of all the Filipinos, relying on Isuzu vehicles every day. For more details on Isuzu’s 300,000 Milestone activities, you may visit any of the Isuzu dealerships nationwide or log on to