Global identity solutions provider introduces new card printing machine

HID Global has unveiled its new offering globally, including the Philippines, targeting government entities, financial card issuers and service bureaus.

The latest HID Element product line is the industry’s first heavy-duty, fully modular desktopbased card personalization portfolio that builds a new category for midrange and high-volume market segments.

Craig Sandness, vice president and managing director of secure issuance for HID Global, told BUSINESSMIRRO� that this caters to customers that have unique card personalization and issuance requirements where traditional direct-to-card printers and large production machines may be too cost- or space-prohibitive.

This portfolio delivers optimal card personalization and accommodates projects that require high-resolution ultraviolet (UV) ink printing, laser engraving or both.

Its best-in-class features address the demand for greater print speed, higher resolution, larger card output and better cost-per-card economy.

One of the key features of the HID Element product line that allow different configuration options is Precision Uv-cured, Drop on Demand (DOD) inkjet card printing that span full-color over-the-edge or monochrome text and graphics printing, with as many as six configurable ink channels.

With this, users have options for custom colors, fluorescents and color tactile effects.

Also, it has laser engraving system for tamperproof, high-durability card personalization that delivers secure sub-surface or tactile effect black markings and precise greyscale imaging in a laser engraving-only system or combined with a color UV ink module. On the other hand, it boasts of HID Omnikey or third-party (Smartware) contact and contactless reader and programmer functionality and magstripe support.

Meanwhile, its lenticular personalization feature refers to Multiple/changeable Laser Image (MLI/CLI) engraved images or data shift with the viewing angle for convenient authentication.

What’s more, it has optional modules or additional input/output card hopper for a total capacity of as many as 1,600 cards and a camera system for registration and verification.

The HID Element, according to Sandness, is now available in the country through local partners.

“The Philippines is one of the key markets for HID Global,” he said. “By bridging the gap between desktop printers and central issuance machines, the HID Element product line pioneers a new approach for delivering a host of highly configurable options that address current and evolving customer challenges.”