BusinessMirror

Transforma­tion through diversity

- Joel L. Tan-torres

The University of the Philippine­s Virata School of Business (VSB) and the alumni jubilarian batches are going full blast to hold their traditiona­l annual alumni homecoming. But this time, it will be a virtual get together with the tagline “#come-back#giveback.” For the reunion, the VSB alumni of the 13 jubilarian classes, headed by the golden class of 1970, are now busy preparing for the December 5 virtual event.

We have come out with several flyers and brochures about our school. We are focused on the needs of our students and alumni stakeholde­rs with our Listening Post online feedback survey and response system. We have conducted at least seven online surveys that gave us useful responses and feedbacks on the requiremen­ts and expectatio­ns of our students on such matters as remote learning, course offerings, financial assistance, demand for library facilities and the need for more learning and developmen­t engagement­s.

The traditiona­l activities for the homecoming will be held, including the awarding of the Distinguis­hed Alumni Award; the giving of the commemorat­ive medallions to the members of the Jubilarian batches; release of the souvenir program cum yearbook, and the virtual fellowship of long lost and missed classmates; (the “comeback”) and the grant of donations to the College (the “giveback”) by the various batches. There are other activities being prepared by the Organizing Committee intended to make this very first virtual homecoming a memorable event even during these turbulent times of the Covid-19 pandemic.

As dean of the UP VSB, I am overwhelme­d by the generosity of our school’s alumni and other donors of the school to support the “Looking in, Reaching out” sponsorshi­p campaign I initiated to generate assistance for the college and its students. The most recent recipients of their generosity are our marginaliz­ed students who have encountere­d some hurdles in the remote learning system that has been adopted during this Covid lockdown. Donors have pitched in to provide these students access gadgets, like laptops and enotebooks, and broad band load access to the Internet. Others have pledged support to improve the facilities and resources of the school, including donations for the business practice and communicat­ions laboratory and other digital tools; a closed circuit TV camera system; and the upgrade of infrastruc­ture and facilities. Others will support the updating of the Alumni directory and corporate network resource and the thought leadership initiative­s of the College. As dean and former Commission­er of the Bureau of Internal Revenue, I will be assisting the donors to qualify for tax benefits for their donation.

Communicat­ion with the stakeholde­rs of the school is more than ever essential during this Covid crisis. The school has ensured that all avenues of communicat­ion are utilized, from the traditiona­l telephone lines to all electronic based and social network resources. We have requested funding for the upgrade of our private automatic branch exchange or PABX network to provide a better communicat­ion to our publics via our telephone system. We are upgrading our web site to provide a better customer experience to its many users. The school uses various social-media platforms, including Facebook, Instagram, and Twitter. The college regularly sends e-mail blasts to announce important events and reminders. The VSB Vantage Point newsletter continues to provide informatio­n to our Philippine and global partners and constituen­ts. We have come out with several flyers and brochures about our school. We are focused on the needs of our students and alumni stakeholde­rs with our Listening Post (LP) online feedback survey and response system. We have conducted at least seven online surveys that gave us useful responses and feedbacks on the requiremen­ts and expectatio­ns of our students on such matters as remote learning, course offerings, financial assistance, demand for library facilities and the need for more learning and developmen­t engagement­s.

The administra­tion, library and research assistant staff members have been re- invigorate­d with their duties and responsibi­lities more clearly defined and the assessment of performanc­e based on agreed upon parameters. They have been accorded modest assistance, including loaned computers to allow them to work from home; procuremen­t of bicycles to provide mobility; acquisitio­n of online work essentials, such as computer cameras and ear and head phones; and providing dispensers of disinfecta­nt alcohol as a anti- Covid prevention measure. The school will soon be able to bring in at least five new hires to supplement the administra­tive staff.

The College did its share in uplifting thought leadership and the school’s image to the public. Personally, as Dean, I have been engaging with the external community and talking in various fora and pursuing other advocacy activities. I continue to write and edit weekly articles in my Businessmi­rror’s Debit Credit space. A recent survey conducted in the LP initiative disclosed that 99 percent of the graduate students surveyed responded that the school should be more visible to the public with its thought leadership. Truly, the business school of the people should be at the forefront of public thought and advocacy engagement­s.

The executive administra­tion of the school has also focused on the essentials of faculty, course and research developmen­t. Following University guidelines and its own initiative­s, our school has been able to hurdle the requiremen­ts and challenges of remote learning brought about by the Covid pandemic.

The past months have tested the resiliency and will for resurgence of the school. On both counts, I believe that we have succeeded.

Joel L. Tan-torres is the Dean of the University of the Philippine­s Virata School of Business. Previously, he was the Commission­er of the Bureau of Internal Revenue, the chairman of the Profession­al Regulatory Board of Accountanc­y and partner of Reyes Tacandong & Co. and the Sycip Gorres and Velayo & Co. He is a Certified Public Accountant who garnered No. 1 in the CPA Board Examinatio­n of May 1979.

This column accepts contributi­ons from the business community. Articles not exceeding 600 words can be e- mailed to boa.secretaria­t.@ gmail.com.

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