Bill proposes to harness power of media ‘for the common good’
ALAWMAKER is pushing for the passage of a bill mandating broadcast media and online news sites to allocate a portion of their airtime to disseminate information on enacted laws and government services involving national emergencies and public interest.
In House Bill 7819, or the proposed “Public Service Announcement Act,” Camarines Sur Rep. Luis Raymund Villafuerte said the bill will ensure that the power of the media would be “harnessed for the common good instead of being abused for political messaging and propaganda.”
“The power of media to transmit government policy and law, as well as urgent and important public information, needs to be fully utilized for public information and education,” Villafuerte pointed out.
Under the bill, all online news sites and broadcast media are required to provide public service time of at least three minutes per day to enable the government to educate and increase public awareness on newly enacted laws and their implementing rules and regulations (IRR), and the services offered by government agencies.
“Other matters which may require the exercise of their legal rights, or those that may increase their awareness on matters of public concern may also be a valid subject of advertisement to be aired in the said broadcast media. Provided that such public service time shall not be in lieu of the publication requirement as provided in the existing and newly enacted laws,” the bill added.
The bill said any TV or radio station facility that fails to provide the required public service time of at least three minutes per day may have its license to operate, suspended, revoked or not renewed.
In cases of emergency or exigency, as determined by the national government or local government unit (LGU), additional airtime shall be given for public service announcements, which shall be determined upon consultation with the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) and the Philippine Information Agency (PIA).
HB 7810 designates the PIA as the lead agency in the implementation of the measure and is tasked to coordinate with the other branches of the government and the various state agencies for its production of public service commercials designed to promote and inform the public on relevant issues and concerns.
“This measure seeks to contribute to the realization of the mandate in Article II Section 24 of the 1987 Constitution, which states that ‘ the State recognizes the vital role of communication and information in nation- building,’” Villafuerte said.
Under the bill, the PIA, in coordination with the KBP, is also tasked to promulgate the measure’s IRR.
Earlier, Villafuerte filed a separate bill (HB 7820) providing workers in the media industry with security of tenure, hazard and overtime pay and other benefits enjoyed by regular employees.
HB 7820, or the proposed Media Workers’ Welfare Act, aims to guarantee the rights of media workers to self-organization, and to create a safe, protected atmosphere conducive to their “productive, free and fruitful” work, Villafuerte said.
Vi l lafuer te a l so proposed the grant of hazard pay of at least P500 per day to media workers assigned to dangerous areas, such as strife-torn or embattled zones, distressed or isolated stations, disease- infested areas or in areas declared under state of calamity or emergency.
The bill also grants overtime and night- differential pay to media workers, as well as mandatory additional insurance benefits.
These insurance benefits include: 1) death benefit of P200,000 for each media worker who shall perish in the line of duty; 2) disability benefit of P200,000 for each media worker who shall suffer total or partial disability whether permanent or temporary, arising from any injury sustained in the line of duty; and 3) reimbursement of actual medical expenses up to but not to exceed P100,000 for each media worker who shall be hospitalized or who shall require medical attendance for injuries sustained while in the line of duty.