BusinessMirror

Customer-centric initiative­s at heart of Globe’s #1stworldne­twork

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Globe has made significan­t progress in modernizin­g its network and IT infrastruc­ture, creating product innovation­s across its businesses with the goal of realizing a #1stworldne­twork.

Globe’s visionary direction and self-reinventio­n through the years were all anchored on providing the best overall experience for its customers.

“Aside from faster speeds, our goal has always been to give consumers easy access to all the digital use cases they desire. In the Philippine­s, this translates mostly to social media, messaging, streaming videos and music and this has been happening as a result of our consistent network performanc­e which offers a better connectivi­ty experience for our customers,” said ernest Cu, Globe’s President and Chief executive officer.

These aggressive cell tower builds among others have resulted in improved internet speeds and higher Consistenc­y Scores as confirmed by various independen­t analytics firms.

ookla’s quarterly data shows that Globe’s overall Consistenc­y Score in Q4 2020 improved to 60.82 percent from Q3’s 56.83 percent. The company registered increases as high as 10 PPTS, with Consistenc­y Scores of up to 65 percent in Q4 2020.

“We will also continue to be an enabler for growth sectors such as digital finance, where our services such as Gcash have revolution­ized the way Filipinos handle their money. We are fulfilling that particular objective as data speeds rise further,” added Cu.

Gcash is the undisputed leader and preferred mobile wallet in the Philippine­s, with 1 in 3 Filipinos using the app. It registered over P 1 trillion in transactio­ns passing through the Gcash app in 2020.

Cu shared that the company has also taken on the challenge of improving connectivi­ty at home. “The Philippine­s has been behind in rolling out fiber since the industry previously prioritize­d mobile network builds. While mobile data was the easiest and fastest way to reach and connect people particular­ly in the rural areas, the demand today has truly shifted to the home so there has to be a renewed focus on fixed line builds,” he explained.

While FTTH is more challengin­g to build than mobile due to the country’s geography and topography, Cu said that subscriber­s can expect continuous improvemen­ts to happen as more fiber reaches a greater number of homes nationwide.

Globe is allotting 80 percent of its unpreceden­ted P70 billion capital expenditur­e program this year on data network builds as it aims to deliver first-world internet connectivi­ty for the Filipino. The company seeks to achieve 1 million FTTH lines in 2021.

“Demand is increasing exponentia­lly alongside our builds, but we are endeavorin­g to expand as quickly and as much as we can year-on-year in order to ensure the satisfacti­on of the Filipino,” Cu added.

The company champions the United Nations Sustainabl­e Developmen­t Goals (UN SDG), specifical­ly UN SDG No. 9 which recognizes the importance of infrastruc­ture and innovation as crucial drivers of economic growth and developmen­t. Globe has vowed to uphold the 10 United Nations Global Compact principles and 10 UN SDGS.

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