Philippine’s beauty product line takes global center stage via HSN
FILIPINO beauty product Pili Ani debuted on the American Home Shopping Network (HSN), marking a milestone first for the Philippines.
The Pili Ani brand uses Bicol region’s prized tree, the pili, in its beauty products, harvesting and creating two very special oils sustainably sourced from the Pili tree: Pili and Elemi Oils. The Philippine pioneer for sustainable beauty traces its roots deeply ingrained in local organic farming.
Mother and daughter tandemfounder Rosalina Tan and Mary Jane Tan-ong shared the company’s HSN experience in a virtual roundtable with local media including Businessmirror.
Ong went live on the largest home shopping network in the US on February 24, 2021, at 10 PM (Philippine Standard Time) to talk about the products main ingredients.
“I feel that through HSN we were able to effectively share with viewers the wonders of two amazing oils—pili and Elemi—sourced from one tree, the pili tree which is endemic in Bicol region. There is no other source quite like it,” Pili ani visionary Ong said.
The Filipino product was launched in 2018 at the Las Vegas Cosmoprof Show to positive feedbacks and went into talks with buyers from HSN, Nordstrom, Credo, Saks Fifth.
The global market began to take notice of Pili Ani’s potent, all-natural skincare formulations. They were featured on Good Morning America, Pop Sugar, and the Huffpost. Pili Ani was also spotted during New York Fashion Week, establishing its place as a cult beauty favorite among those in the know. But it took three years
and the coronavirus pandemic to finally launch Pili Ani on HSN.
Ong added that success on HSN will mean more opportunities for the farmers and artisans working behind the Pili Ani products.
“This brand and milestone are not just for the company and the farmers. It is also something that we hope the country can be proud of,” Ong shared.
For years now, Elemi oils extracted from the Pili tree have been used by luxury beauty giants for their lifting creams. When Pili Ani launched, this unique ingredient became more readily available and accessible to a larger consumer base.
Here is the link on Pili Ani's episode on HSN: https://drive.google.com/file/d/1 JNBLMQKUXMNUJ9CKMU4U9WE4MZ8O Fydf/view?usp=sharing
Pili Ani means “The Chosen Harvest.” A company built for the community,
Pili Ani considers itself a small Filipino skincare brand that just wants to make a difference: to uplift and build local farmer communities in Bicol.
Touted as the ‘stress-loving tree,’ the magnificent Pili Tree bears even more fruit after every typhoon. All that she bears is what gives life to the province and its multitude of farmers and their families who rely on her generosity to make a life for themselves. That’s why the pili is also referred to as the Chosen Tree.
Mrs. Tan has long been a pioneer of organic farming in the Philippines. She has also always been an advocate for ethical and sustainable practices in the agriculture industry and has made it her mission to educate the local farming community. She originally started buying Pili oil to support local farmers, then came across its benefits while experimenting with creating her own beauty products.