Defying the odds of this challenging time
THE events industry is one of the sectors that was hit the hardest by the Pandemic. But this Filipinoowned events company managed to defy the odds.
“We had to modify and face the challenges to survive the pandemic” said Martin Canate, Managing Director of 4.0 Events & Consultancy Services. “We know that the new norm is changing our industry and we must not get left behind,” added Canate during the unveiling of their new QC headquarters located in Unit 7 Valencia Hills Commercial Complex, Quezon City.
When news broke out last year about the global health crisis, sponsors were already confirmed for the Europe and North America Dance Fitness Cruise organized by Canate’s company. The event was one of their biggest projects for 2020. But, like all on-ground activities across all industries, it was cancelled.
At the time, the events company just expanded their rosters to include more talents and production crew. To avoid folding the business and laying off workers, Canate had to think fast. “We invested in state-ofthe-art livestreaming equipment despite uncertainties,” Canate shared.
To keep their clients’ trust, his team addressed the learning curve. “Everything that we need to know down to the IATF’S safety protocols, we took to heart,” Canate said. Virtual events and online shows were soon produced in their studio.
Their platform architecture can handle virtual and hybrid executions. Its setup is so stable it can accommodate more than 5,000 remote participants. His team handles the event planning, technical setup, production, dry run, live streaming, post production, and even microsite creations for clients particular about confidentiality.
Soon, Martin’s team was closing deals and endorsements. Just recently, they showed friends and loyal clients their brand
new headquarter. “We can now handle brandcasting, live selling, virtual corporate shows, or sales rally and product launches in a fully branded virtual experience,” he shared.
Despite the pandemic, not one employee was sacrificed. “We cannot just be together in good times, we also have to stick together even in bad,” Canate proudly said.
4.0 Events & Consultancy Services produces branded contents, live programs on e-commerce sites, TVC, rich media, vlogs and other creative materials for marketing. They also handle programmatic/google ads buying and other media and digital placements.
4.0 Events talents include Regine Tolentino, Aubrey Miles, Daiana Menezes, Troy Montero, Joshua Zamora, Dr. Glam, Reigen Maristela and Rosie Reignee.
For inquiries call 09088657865 and 09179795399 or email:
For more information,
visit or go to @4.0Eventsmanagement on Facebook and Instagram.